ROLE SUMMARY

We are looking for a Quick Commerce Business Manager to own and scale our entire quick-commerce channel end-to-end. This is a P&L-oriented, execution-heavy role covering platform relationship management, demand and PO fulfilment, advertising and visibility, and new geography/platform expansion. The ideal candidate will act as the single point of accountability for quick commerce, working closely with supply chain, finance, marketing, and category team while sustaining growth across all live and future quick-commerce partners.

KEY RESPONSIBILITIES

1. Platform Relationship & Account Management

- Serve as the primary point of contact for category managers and buying teams across Blinkit, Instamart, Big Basket, First Club, Jiffy, and other quick-commerce platforms.

- Build and maintain strong working relationships to secure preferred listing, visibility, and commercial terms.

- Lead monthly business reviews with each platform, tracking sales, fill rate, returns, and profitability.

- Negotiate trading terms, margins, listing fees, and promotional support with each platform.

2. Purchase Order (PO) Fulfillment & Supply Chain Coordination

- Own end-to-end PO management - from order receipt to invoicing - ensuring accuracy and timeliness.

- Coordinate with warehousing, logistics, and production teams to ensure on-time, in-full (OTIF) fulfilment and minimize fill-rate penalties.

- Track and resolve short shipments, damages, returns, and reconciliation issues with operations teams.

- Maintain SKU-level and dark-store-level visibility on stock availability, ageing, and replenishment cycles.

- Set up and monitor inventory norms (min/max stock, lead times) per platform and city/dark store cluster.

3. Advertising, Visibility & Platform Marketing

- Plan, execute, and optimize on-platform advertising (sponsored listings, banners, platform-led campaigns) to drive discovery and conversion.

- Manage advertising budgets and track ROAS/ACOS, funnel metrics, and share-of-search across each platform.

- Collaborate with brand/marketing teams on platform-specific creative, promotions, and launch campaigns.

- Plan participation in platform sale events with adequate inventory and marketing support.

4. New Geography & Platform Expansion

- Identify and evaluate opportunities to expand into new cities, dark-store clusters, and emerging quick-commerce platforms.

- Build the business case (volume, margin, investment) for onboarding new platforms or expanding into new geographies.

- Lead onboarding of new platforms - commercial negotiation, catalogue listing, systems integration, and go-live execution.

- Track competitive presence and category share across geographies to identify white-space opportunities.

REQUIREMENTS

Experience & Qualifications

- 3-5 years of experience in quick commerce with direct exposure to platforms like Blinkit, Instamart, Big Basket, Zepto, or similar.

- Prior experience directly managing platform PO fulfilment and advertising budgets is strongly preferred.

- Experience with FMCG/food & beverage categories is an advantage.

- Btech or MBA preferred, though not mandatory for candidates with strong relevant experience.

Skills & Competencies

- Strong commercial and negotiation skills with the ability to manage multiple stakeholder relationships simultaneously.

- High proficiency in Excel for sales tracking, planning, and P&L analysis.

- Hands-on experience with platform ad-manager tools and performance metrics (ROAS, ACOS, CTR, conversion).

- Strong ownership mindset - comfortable being the single point of accountability across a fast-moving, multi-platform channel.

- Ability to work cross-functionally with production, logistics, finance, and marketing teams.

- Comfortable operating in a high-growth, fast-changing environment with frequent platform policy and process changes.