Oasis Fertility - Manager - Public Relations & Content

Job title: Manager - Public Relations & Content

Department: Marketing

Reports To: Head, Brand Marketing

Responsibilities:

Public Relations & Media Strategy:

- Develop and implement a comprehensive PR plan aligned with brand and business goals.

- Manage Oasis Fertility's media relations across national, regional, and health/lifestyle segments.

- Draft, review, and disseminate press releases, spokesperson quotes, thought-leadership articles, and media responses.

- Strengthen relationships with journalists, editors, and influencers to secure high-quality earned media coverage.

- Lead crisis and reputation management, ensuring timely and accurate communication.

- Work closely with the PR agency to plan, execute, and monitor media outreach and storytelling initiatives.

- Collaborate with medical and business leadership to identify story opportunities and shape the market narrative.

- Track and analyze media coverage and share of voice; report performance metrics and insights.

Content Development & Management:

- Build and own the content strategy for digital and offline marketing initiatives.

- Develop engaging and SEO-friendly content for website pages, blogs, landing pages, patient stories, and doctor profiles.

- Create impactful copy for marketing collaterals - brochures, newsletters, campaign creatives, and internal communications.

- Maintain an integrated content calendar aligned with PR activities, campaigns, and brand milestones.

- Ensure brand voice consistency, accuracy, and compliance with ICMR and medical communication standards.

- Collaborate with design, digital, and clinical teams to translate complex concepts into clear and compelling narratives.

Skills & Qualification:

Education: Graduation/Post Graduation in PR, Mass Communication, Journalism, English, or related field.

Experience:

- 6-9 years of combined experience in PR, media relations, and content creation - preferably in healthcare, lifestyle, or consumer brands.

- Proven track record in managing brand PR, writing press materials, and producing digital and print content.

Skills & Competencies:

- Exceptional command of written and spoken English.

- Proficiency in Telugu (spoken and written) is an added advantage.

- Strong storytelling, copywriting, and editing ability.

- Excellent media networking and relationship management.

- Sound judgement in handling sensitive communication and media queries.

- Strong organizational and project management skills.

- Collaborative mindset with the ability to work cross-functionally.

- Creative thinking with attention to detail and deadlines.

- Prior experience in healthcare is an added advantage.