NxtWave - Senior Manager/Lead - Growth & Marketing

Role Overview:

As a Senior Growth Marketing Manager, you will own and drive end-to-end growth initiatives across multiple NxtWave products. You will work at the intersection of Product, Marketing, Tech, and Sales, using data, experimentation, and user insights to unlock scalable growth. This role is ideal for someone who thrives in app-first consumer tech environments, enjoys running experiments, and takes strong ownership of business outcomes.

Key Responsibilities:

- Own growth across the entire user journey: acquisition, activation, engagement, retention, and revenue.

- Identify high-impact growth opportunities using user behavior and data insights.

- Build hypotheses, design experiments, and run structured A/B tests.

- Scale successful experiments across products and funnels.

- Collaborate closely with Product, Tech, Marketing, Sales, and other stakeholders.

- Define clear problem statements, analyze root causes, and propose creative solutions.

- Track performance metrics and prepare dashboards, reports, and insights for leadership.

- Manage multiple initiatives with strong prioritization and execution discipline.

- Lead and mentor 12 junior team members, ensuring high-quality delivery.

Key Metrics You Will Own:

- Conversion rates.

- User activation and engagement.

- Retention and cohort performance.

- Revenue and LTV.

- Funnel efficiency across touchpoints.

Key Qualities Were Looking For:

- Customer-first mindset with strong user empathy.

- Creative, analytical, and experiment-driven thinking.

- Strong cross-functional stakeholder management.

- High ownership with a get things done attitude.

- Bias for action in a fast-paced startup environment.

Requirements:

- 6-9 years of experience in growth, product, marketing, strategy, or related roles.

- Hands-on experience designing and running A/B tests and growth experiments.

- Strong analytical skills; working knowledge of Excel, SQL, and analytics dashboards.

- Excellent communication, problem-solving, and execution skills.

- Ability to manage multiple initiatives simultaneously.

Preferred:

- Prior experience in edtech, consumer tech, or high-growth startups.

- Marketing experience in app-first consumer tech startups.

- Exposure to automation tools, CRM systems, or tech-driven growth workflows.