Performance Marketing Manager / Sr. Manager

Location: Hyderabad

Team: Growth & Performance

Category: EdTech / SkillTech

About the Role

- We're looking for a data-obsessed Performance Marketing Lead who can drive growth across-

- NxtWave's full product portfolio - NIAT, NxtWave Academy, and NxtWave Intensive - plus upcoming launches.

- This isn't a "run some ads" role. You'll own the full performance funnel - from ad click - lead - enrollment - CAC optimization - retention reactivation, across all channels, cohorts, and geos in India.

- If you breathe numbers, love creative experimentation, and can connect "data + psychology + GTM speed," this role's built for you.

What You'll Own

- Full-Funnel Growth

- Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Search,Snapchat, LinkedIn, Display.

- Own leads, CPL, CAC, ROAS, and enrollment volume targets - daily, weekly, and monthly.

- Drive multi-product funnel strategies - NIAT (17-18 yrs), Nxtwave Academy (18-20 yrs), Nxtwave Intensive (22-28 yrs).

- Lead Nurturing & Automation

- Lead all WebEngage automations - SMS, WhatsApp, and Email journeys - across multiple funnel stages.

- Build & A/B test drip journeys, remarketing logic, and segmentation flows.

- Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads,

- Qualified Leads to enrollment conversion.

Performance Intelligence

- Own campaign dashboards, attribution, and cohort-level ROI tracking.

- Deep dive into region-wise, creative-wise, and source-wise data.

- Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.).

Creative Strategy + GTM

- Co-own creative briefing, ad scripting, and landing page optimization with the Brand & Creative teams.

- Run data-informed creative tests (hooks, formats, offers, regional messaging).

- Bring a growth marketer's POV to every creative and LP decision.

Leadership & Collaboration

- Manage a small team of campaign managers + work cross-functionally with content, brand, and tech.

- Train new hires on full-funnel performance best practices.

You'll Be Great at This If You

- Have 5-10 years of experience in performance marketing (EdTech, FinTech, HealthTech, or Insurance preferred).

- Have scaled budgets >- 1 Cr/month with strong ROI.

- Are fluent with Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards.

- Love building funnels, not just campaigns.

- Think in experiments, cohorts, and data stories.

- Are comfortable switching from strategy to hands-on execution in the same day.

- Obsess over speed, precision, and impact.

Why Join NxtWave

- You'll be at the center of India's fastest-growing tech upskilling brand, impacting millions of learners.

- You'll handle multi-product, multi-region growth - not just one SKU.

- You'll own P&L-level outcomes, not just metrics.