Role: Head of Brand

Location: Based in Hyderabad

Reporting To: Co-Founders

Experience: 5+ years in Brand Marketing, including 3+ years in leadership roles within new-age B2C companies.

Education Background: MBA / PGDM / relevant educational background preferred. Preference for candidates from MICA, older IIMs or IITs.

Team Scope: Brand, Content, Social Media, Influencer, PR/ORM, Website and Brand/Events

Core Responsibilities:

1. Brand Strategy & Positioning:

- Own brand positioning, narrative and communication strategy across national and regional markets.

- Drive brand differentiation and evolve the brand as the business scales.

- Develop brand strategy, positioning and communication across the full marketing funnel.

2. Content & Creative Leadership:

- Build and scale a content-led brand engine across social media, website and campaigns.

- Set creative direction and ensure consistency and quality across all brand communication.

- Conceptualise and develop aspirational, outcome-driven brand content for premium-positioned products.

3. Social, Influencer & Community:

- Lead regional social strategy, influencer partnerships and the creator ecosystem.

- Build student/community advocacy to strengthen brand engagement.

- Drive organic growth of social media pages through a clear content and engagement approach.

4. PR, ORM & Brand Experiences:

- Own PR, ORM, reputation management and key brand experiences.

- Use consumer sentiment and market feedback to strengthen brand perception.

5. Team & Cross-functional Leadership:

- Lead the multi-functional Brand & Content organisation across Content, Social, Influencer, PR/ORM, Website and Events.

- Manage in-house teams and external agencies effectively.

- Partner with Sales, Growth/Performance, Product, Academics and Leadership to translate business priorities into measurable brand outcomes.

Must-Have Candidate Profile:

- 5+ years of experience in Brand Marketing, including 3+ years in leadership roles within new-age B2C companies.

- Strong understanding of the digital marketing funnel and experience partnering with Growth/Performance teams to drive measurable outcomes across awareness, consideration, acquisition and revenue.

- Strong understanding of organically growing social media pages.

- Experience managing large marketing budgets, prioritising investments across channels and driving ROI.

- Experience developing and owning brand strategy, positioning and communication across the full marketing funnel.

- Experience conceptualising and developing aspirational, outcome-driven brand content for premium-positioned products within the category.

- Proven experience scaling brands across Tier 1 and emerging Tier 2/3 markets.

- Deep understanding of social media, influencer marketing, digital content and online consumer behaviour.

- Strong experience managing both in-house teams and external agencies.

- Has built or scaled a consumer-facing brand in a competitive market and operated in a new-age startup environment.

- Demonstrated experience in content-led and storytelling-led brand building, including regional / vernacular markets.

- Comfortable working with senior leadership, agencies and multiple internal stakeholders; experienced in managing multiple brand touchpoints including social media, content, influencer, PR, offline events and digital media.

Strong Pluses:

- Experience in EdTech, Consumer Tech, D2C, Media or OTT.

- Experience scaling a brand during a rapid growth or expansion phase.

- Strong exposure to regional / vernacular brand building.

- Experience managing PR/ORM and brand reputation.