Job Description: Manager Marketing: International & Domestic Markets

Location: Thane

Experience: 8-10 Years

Department: Sales & Marketing

Role Objective:

We are seeking a hands-on, execution-oriented Marketing Manager to drive marketing efforts across India and key international markets including Southeast Asia, Middle East, and Africa. This is an individual contributor role that works shoulder-to-shoulder with sales teams to build pipeline, generate qualified leads, and support revenue targets across geographies. The ideal candidate comes from an IT services or IT product company background and understands the nuances of marketing technology solutions to diverse international buyers.

Key Responsibilities:

Sales-Aligned Demand Generation:

- Plan and execute integrated demand generation campaigns tailored to each target geography India, Southeast Asia (Singapore, Malaysia, Philippines, Indonesia, Vietnam), Middle East (UAE, Saudi Arabia, Qatar), and Africa (Nigeria, Kenya, South Africa).

- Work closely with regional sales teams to understand target accounts, ICPs, and deal cycles, and build marketing programs that directly feed the sales pipeline.

- Own lead generation targets and track marketing-sourced and marketing-influenced pipeline on a monthly and quarterly basis.

Market-Specific Go-To-Market Execution:

- Conduct market and competitive intelligence for each region to identify positioning opportunities, buyer personas, and channel preferences.

- Localize messaging, case studies, collateral, and pitch decks to resonate with regional audiences while maintaining brand consistency.

- Identify and manage regional media, PR, and digital channels relevant to each market including region-specific platforms, publications, and industry forums.

Digital Marketing & Content:

- Plan and manage digital campaigns across SEO/SEM, LinkedIn, paid media, email marketing, and marketing automation platforms for both domestic and international markets.

- Develop thought leadership content, blogs, whitepapers, solution briefs, and customer success stories in collaboration with presales and delivery teams.

- Manage the companys digital presence across web, social, and third-party analyst and review platforms relevant to IT services/products.

Events, Partnerships & Field Marketing:

- Identify, plan, and execute participation in trade shows, industry conferences, roundtables, and webinars in target regions (e.g., GITEX, CommunicAsia, AfricaCom, Nasscom events).

- Coordinate with sales teams for pre-event outreach, booth logistics, on-ground engagement, and post-event lead follow-up.

- Explore and manage co-marketing opportunities with technology partners, alliances, and channel partners in each geography.

ABM & Sales Enablement:

- Run Account-Based Marketing programs for strategic accounts identified by sales teams across regions.

- Create and maintain a library of sales enablement assets battle cards, ROI calculators, competitor comparisons, proposal templates, and tailored presentations.

- Support RFP/RFI responses with marketing inputs such as credentials, case studies, and company positioning material.

Analytics & Reporting:

- Track campaign performance, lead quality, conversion rates, and cost per lead across all markets and channels.

- Provide regular marketing performance reports and insights to sales leadership and management.

- Use CRM (Salesforce preferred) and marketing automation tools to maintain data hygiene and ensure proper lead attribution.

Required Skills & Qualifications:

- 8-10 years of marketing experience with a strong execution track record, including at least 23 years handling international markets (SEA, Middle East, or Africa exposure strongly preferred).

- Prior experience working in an IT services, IT product, SaaS, or enterprise technology company is essential candidates from non-tech industries will not be considered.

- Proven experience working as an embedded marketing partner with sales teams, with clear understanding of B2B sales cycles, account-based selling, and pipeline metrics.

- Comfortable operating as an individual contributor who can strategize, create, and execute without relying on a large team.

- Strong hands-on skills in digital marketing LinkedIn campaigns, Google Ads, email automation, SEO, and content marketing.

- Working knowledge of Salesforce CRM, HubSpot or Marketo, Google Analytics, and webinar platforms.

- Excellent writing and communication skills with the ability to craft compelling messaging for different regions and buyer personas.

- Experience creating sales collateral, case studies, and thought leadership content for technology audiences.

- Willingness to travel domestically and internationally as needed for events, client meetings, and sales support.

- Ability to work across time zones and collaborate with culturally diverse teams in remote markets.

- MBA in Marketing or equivalent qualification preferred.

Good to Have:

- Prior experience marketing IT services or solutions to the BFSI (Banking, Financial Services, and Insurance) vertical, with familiarity in sector-specific regulations, buyer expectations, and decision-making frameworks across domestic and international BFSI clients.

- Hands-on experience leveraging AI-powered tools to enhance marketing productivity and output such as using AI for content creation, campaign copywriting, SEO optimization, image and video generation, social media scheduling, lead scoring, marketing analytics, or personalization at scale. Familiarity with tools like ChatGPT, Claude, Midjourney, Jasper, Copy.ai, or AI features within HubSpot, Salesforce, and similar platforms is valued.