You should apply if you have:

- 1-2 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company

- Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution

- A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions

- A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories

- Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaigns

You should not apply if you:

- Are not comfortable owning and driving the full social media strategy end-to-end

- Struggle with consistency, deadlines, or maintaining creative quality under pressure

- Don't enjoy experimenting with new formats like reels, shorts, or trending content

- Are not actively engaged in understanding evolving social media trends and consumer behavior

- Lack an understanding of performance metrics or brand positioning

Skills Required:

- Expertise in social media strategy, planning, and analytics

- Strong creative ideation and content briefing abilities

- Experience in influencer marketing and collaborations

- Familiarity with paid social campaigns and performance metrics

- Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms

- Deep understanding of content formats suited to different platforms

- Awareness of trends in the health, fitness, and nutrition space

What will you do?

- Develop and execute the overall social media strategy aligned with brand objectives

- Plan and manage the monthly content calendar across all social platforms

- Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns

- Analyze performance metrics, track engagement, and prepare actionable insights for growth

- Identify and collaborate with relevant influencers and creators for brand campaigns

- Partner with design and content teams to ensure all assets are on-brand and visually consistent

- Keep the brand ahead of the curve by spotting trends and adapting them creatively

- Monitor competition and industry best practices to enhance Nutrabay's digital footprint

Work Experience:

- 1-2 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brand

Working days: Monday - Friday

Location: Magnum Global Park, Gurugram, Haryana (Work from Office)

Perks:

- Work with a fast-growing health and nutrition brand with massive social reach

- Opportunity to lead campaigns that shape brand voice and engagement

- A creative environment where innovation and experimentation are encouraged

- Cross-functional collaboration with marketing, design, and product teams

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work.

As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

Working with Nutrabay can be fun and a unique growth opportunity.

Here you will learn how to maximise the potential of your available resources.

You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments.

You will be feeling appreciated and valued for the work you delivered.

We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash.

We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India.

Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products.

We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million.

We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product