Nutrabay - Senior Manager - Growth Marketing

Description:

You should apply if you have:

- Expertise in media mix optimization and analytics in a D2C growth startup.

- Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.

- Prior experience and proven record in solving performance marketing campaigns for D2C businesses Website & App ; Marketplaces Amazon, Flipkart & Hyperlocal Zepto, Blinkit and Instamart.

- Strong skills in SQL, Python, Power BI, and building advanced dashboards for real-time reporting.

- A data-driven mindset focused on measuring and optimizing campaign performance.

- Experience in marketing leadership roles at D2C brands or marketplaces.

- A passion for scaling businesses, supported by an entrepreneurial spirit.

- Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.

- Knowledge of A/B testing, incrementality studies, and channel optimization.

- Ability to develop strategies for user acquisition, retention, and lifecycle optimization.

- Skills in identifying and testing innovative approaches to capture market demand.

- Proven track record of working across teams to share insights and drive results.

You should not apply if you:

- Can't work with ambiguity.

- Can't build processes or structures.

- Prefer to work in a silo as an individual contributor.

- Are not passionate about the health and nutrition industry.

- Have not managed teams before.

- Have not worked directly with a large consumer brand before.

- Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

- Bachelor's/Master's degree in Marketing, Business Analytics, or related fields.

- Experience in marketing analytics, performance marketing, or MarTech.

- Advanced knowledge of marketing platforms like Google, Meta, Amazon Ads, Appsflyer, Moengage & able to do media mix optimisations based on incrementality.

- Proficiency in visualization tools like Power BI and Tableau, with experience in automation.

- Strong analytical skills for deriving actionable insights from large datasets.

- Expertise in A/B testing, lift studies, and performance tracking.

- Excellent communication and stakeholder management.

What will you do:

- Lead data-driven strategies to drive growth across D2C and eCommerce channels.

- Develop and automate dashboards for performance monitoring and insights.

- Oversee and maintain comprehensive tracking of GTM initiatives across all channels and products, ensuring alignment with overall business goals.

- Develop, reconcile, and manage GTM reports, post-mortems, and performance retrospectives to assess success and identify areas for improvement.

- Work cross-functionally with marketing, product, sales, and operations teams to drive GTM success, ensuring all stakeholders are aligned from planning to execution.

- Oversee campaign optimization across platforms like Amazon, Meta, and Google.

- Analyze customer lifecycle data to improve acquisition, retention, and conversion.

- Manage marketing budgets to maximize ROI through targeted campaigns.

- Collaborate with internal and external stakeholders for seamless project execution.

- Stay updated on trends and leverage analytics for strategic decision-making.

Work Experience: Proven experience in analytics-focused marketing roles within D2C or eCommerce.

Working Days: Monday Friday.

Location: Golf Course Road, Gurugram, Haryana.

Perks:

- Friendly atmosphere.

- High learning & personal growth opportunity.

- Diverse work environment.

Why Nutrabay:

- We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work.

- As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup thats revolutionising the health industry.

- Working with Nutrabay can be fun, and a place of a unique growth opportunity.

- Here you will learn how to maximise the potential of your available resources.

- You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments.

- You will be feeling appreciated and valued for the work you delivered.

- We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash.

- We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

- Nutrabay is the largest health & nutrition store in India.

- Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

- We are proud to have served over 1 million customers uptill now and our family is constantly growing.

- We have built a complex and high converting eCommerce system and our monthly traffic has

grown to a million.

- We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

- We raised $5 Million in a Series A funding.