Visual Merchandising Specialist Nurture.farm is India's leading open digital platform that offers integrated solutions - farm digitization, mechanization, advisory, agri-input e-commerce, financial solutions - helping secure sustainable outcomes & build for farmer resilience. At nurture.farm, our mission is to make agriculture profitable, resilient and sustainable for generations to come. We have designed and deployed solutions across the agri value chain for India and are looking at strengthening our solutions and scaling them to other businesses globally within the UPL ecosystem. As part of the OpenAgTM network, we are reimagining sustainability by bringing different players across the food system - from farmers to food producers to consumers - in the spirit of collaboration to change how the whole industry thinks, works and evolves. The nurture.farm app, launched in April 2020, has over 2.5 million farmers onboard. The nurture.retail solution, a B2B e-commerce marketplace for agri-inputs, has also scaled significantly in over 10 states and has 80,000+ registered agri-input retailers across India. We aspire to create a happy and productive workplace for our employees, that embodies respect and transparency in every part of the organisation. We have had an exciting 3 year journey and are now zealously working towards the path to profitability. Position Overview: As a Visual Merchandising Specialist , you will play a pivotal role in curating the online shopping experience for our customers. Your creative flair, attention to detail, and strategic thinking will contribute to optimising the presentation of our products, enhancing brand identity, and ultimately driving sales on our retail ecommerce platform. Key Responsibilities: Visual Display Strategy: - Develop and execute visual merchandising strategies that align with the company's branding and marketing goals. - Create captivating product displays that enhance the online shopping experience and encourage customer engagement. - Implement and maintain a consistent visual language across all product categories and sections of the website.. Product Presentation: - Curate and organise product assortments to maximise visual appeal and highlight key offerings. - Collaborate with cross-functional teams such as marketing, design, and product management to ensure accurate representation of products and promotions. - Optimise product imagery, descriptions, and placements to create a seamless and appealing customer journey. Seasonal Campaigns: - Lead the visual execution of seasonal campaigns, promotions, and special events by creating eye-catching banners, landing pages, and digital assets. - Ensure timely updates to the website to reflect new launches, trends, and holidays. Data-Driven Insights: - Analyse website metrics, user behaviour, and sales data to refine merchandising strategies and drive conversion rates. - Utilise A/B testing and other data-driven methodologies to continuously improve the effectiveness of visual merchandising efforts. User Experience Enhancement: - Collaborate with the UX/UI team to optimise user flow, navigation, and overall website usability. - Contribute to the creation of intuitive and visually appealing category structures and filters. Competitor Analysis: - Stay updated on industry trends, competitive landscape, and best practices in online visual merchandising. - Implement innovative ideas and strategies to stay ahead of market trends and customer expectations. Qualifications: - Bachelor's/PG degree in Marketing, Visual Merchandising, Fashion, or related field. A combination of education and relevant experience will also be considered. - Proven experience in visual merchandising, preferably within the retail ecommerce sector. - Strong understanding of e-commerce platforms, user experience design, and online customer behaviour. - Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) is a plus. - Analytical mindset with the ability to interpret data and draw actionable insights. - Creative thinker with a keen eye for detail and aesthetics. - Excellent communication skills to collaborate effectively with cross-functional teams. - Ability to multitask, meet deadlines, and adapt to a fast-paced, dynamic environment.

Bangalore

nurture.farm - Specialist - Visual Merchandising 

Job Description for nurture.farm - Specialist - Visual Merchandising  in nurture.farm  in  Bangalore for (3-10) years of experience. Apply Now!