nurture.farm - Manager - Performance Marketing

At nurture.farm, we are putting the farmer at the center of everything we do. We are building a more resilient and sustainable farming ecosystem by reducing risks and improving the quality of life for the farmers and their families through digitization of the farming life cycle, financial inclusion of the farming community, and affordable timely access to products, technologies, advisory and services. We are a part of the UPL group, India's largest and world's 5th largest agro chemical company with presence in 120+ countries.

We are a customer-obsessed organization that enables employees to create products and services that transform the lives of farmers. We are a technology-led organization, anchored on leveraging technology to solve scalable and sustainable solutions for the farming ecosystem. We are a young entrepreneurial startup that wants to learn, create and adapt every day. We aspire to create a happy and productive workplace for our employees, that embodies respect and transparency in every part of the organization.

Nurture.Retail is a B2B Agri Input e-commerce marketplace which provides the small retailers with access to more than 20000+ SKUs of Seeds, Pesticides, Insecticides and other Agri Input materials.

Job Description Responsibilities:

- Plan and execute all digital marketing efforts, including SEO / SEM, display advertising campaigns etc.

- Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs)

- Track and optimize for key metrics such as CAC, CTR, CPC, CPM, conversion rate, and ROAS

- Identify trends and insights, and optimize spend and performance based on insights

- Collaborate with internal teams to create landing pages and optimize user experience

- Should have strong analytical skills

Requirements and Skills:

- Minimum of 3-5 years of experience in digital marketing is mandatory

- Experience in setting up and optimizing Google Ads, Meta Ads and social media campaigns

- Hand on experience of analytics tools, such as Keyword Planner, Google Analytics, AppsFlyer etc.

- Experience in conducting A/B testing to enhance campaign performance