Experience: 1-3 years in D2C

Company Description:

Numour is building Indias first tech-powered, performance-first skincare brand, operating at the intersection of science, sensoriality, and self-expression. Every product is designed to workcombining research-backed formulations with cutting-edge delivery systems like LED-powered jars and dual-chamber serums, purpose-built for Indian skin in the 30s and 40s.

We dont chase vanity metrics. At Numour, growth means building a profitable, durable D2C brand with deep consumer obsession, sharp brand language, and clear differentiation in a cluttered category.

We are now looking for a Brand Strategist to own and shape how Numour shows upeverywhere. From social media and influencers to packaging, website, launches, and full-funnel communication, this role defines the voice, coherence, and cultural relevance of the brand.

This is not a content-only or campaign-only role. This is brand strategy storytelling funnel thinking execution.

Role: Brand Manager:

As Brand Strategist, you will be the custodian of Numours brand language and meaning. You will ensure that every customer touchpointpaid, owned, earned, online, offlinefeels unmistakably Numour. You will work closely with founders, growth, product, and creators to build a brand that is clear, consistent, and commercially effective.

Key Responsibilities:

Brand Strategy & Language:

- Define and own Numours brand language, voice, tone, and messaging system across platforms.

- Translate the brand truth (Driven by Tech. Built to Perform.) into sharp, consumer-facing communication.

- Build and maintain brand frameworks, messaging hierarchies, and narrative guardrails.

- Ensure consistency across packaging, website, ads, launches, PR, social, and influencer content.

Full-Funnel Brand Ownership:

- Own the entire brand funnel: discovery education trust conversion loyalty.

- Partner with growth teams to ensure brand storytelling works across organic + paid channels.

- Shape how product benefits, science, and delivery tech are communicated at each funnel stage.

- Ensure brand never dilutes while performance scales.

Social Media & Community Presence:

- Own Numours social media strategy (Instagram, YouTube, emerging platforms).

- Define content pillars, themes, and formats from a brand-first lens.

- Ensure social is not just posting but brand-building + education + credibility.

- Build a strong, authentic relationship with the communityespecially women in their 30s & 40s.

Influencer & Creator Strategy:

- Lead influencer and creator collaborations from a brand strategy perspective.

- Define who Numour partners with, why, and how stories are told.

- Ensure creator content aligns with brand language, science integrity, and performance ethos.

- Build long-term creator relationships, not one-off campaigns.

Launches, Campaigns & Touchpoints:

- Own brand narrative for all major launches and hero SKUs.

- Shape campaign ideas, messaging, and creative direction (with internal or external teams).

- Ensure all customer touchpointsfrom unboxing to post-purchase communicationfeel intentional and premium.

- Act as the brand filter across agencies, freelancers, and partners.

Must-Haves:

- Passion & hustle to drive a 0-1 journey in D2C.

- Prior experience in personal care / skincare / consumer brands is a big advantage.

- Proven ability to think end-to-end: brand consumer funnel business.

- Strong command over brand language, messaging, and narrative construction.

- Deep understanding of how brands scale on Instagram, YouTube, and digital ecosystems.

- Experience working with influencers, creators, and agencies.

- Ability to balance brand purity with commercial outcomes.

- Strong cross-functional collaborator with founders, product, and growth teams.

Who This Role Is For:

This role is for someone who:

- Thinks like a brand owner, not a campaign executor.

- Believes brand is built through repetition, clarity, and consistency.

- Understands that great D2C brands win by owning language and meaning, not just media.

- Wants to build a category-defining personal care brand, not just chase trends.

You wont just manage brand hereyoull define how Numour lives, speaks, and earns trust in culture.