Description:

About NPrep:

NPrep is building the next-generation platform for nursing education and healthcare career readiness in India. We create engaging, high-quality digital learning experiences and support students in achieving their professional dreams.

Role Overview

We are looking for an Organic Marketing Lead who will own and drive all organic marketing, brand-building, and digital community growth initiatives for NPrep.

This role is responsible for shaping how nursing students discover, engage with, and trust the NPrep brand across platforms.

You will lead strategy + execution for content, social media, brand storytelling, SEO, student communities, influencer partnerships, and college outreach visibilitywithout relying on paid ads.

Key Responsibilities

1. Brand & Content Strategy

- Build and execute NPreps organic brand strategy across channels.

- Own content calendars for Instagram, YouTube, LinkedIn, WhatsApp, blogs, and newsletters.

- Develop high-quality content (posts, reels, short videos, blogs, student success stories).

- Maintain a consistent voice, tone, and visual identity across the brand.

2. Social Media & Community Growth

- Grow and manage NPreps presence on Instagram, YouTube, LinkedIn, and WhatsApp channels.

- Build and nurture student communitiesWhatsApp groups, Telegram, campus ambassadors.

- Respond to comments/DMs to build trust and convert leads organically.

3. SEO & Website Growth

- Oversee keyword research, SEO content creation, and on-page optimization.

- Work with the tech/content team to boost website traffic and improve rankings.

- Publish SEO-led blogs tailored to nursing exams, career paths, and placement opportunities.

4. Student & Influencer Collaborations

- Identify and partner with nursing creators, YouTubers, and micro-influencers.

- Manage student-generated content and testimonials.

- Run organic campaigns with colleges and nursing associations.

5. Campaigns & Brand Initiatives

- Conceptualize and execute organic campaigns for:

Course launches

Placement seasons

Exam preparation cycles

College partnerships

Student festivals & important healthcare days

- Track growth metrics and optimize continuously.

6. Cross-Functional Collaboration

- Work closely with Sales, Academics, and Product to align messaging.

- Support placement updates, course outcomes, and student success campaigns.

What Success Looks Like

- Growth in followers, engagement, and reach (Instagram, YouTube, LinkedIn).

- More students discovering NPrep organically.

- Strong brand recall among nursing students and colleges.

- High-performing content with consistent posting.

- Increased website traffic from SEO-led efforts.

- Strong student communities that drive word-of-mouth.

Who Were Looking For

- 28 years of experience in organic marketing, content, or brand roles.

- Strong understanding of social media storytelling.

- Hands-on with reels, short videos, on-ground student interviews, and editing basics.

- Creative thinker with strong execution capability.

- Comfortable interacting with students and nursing colleges.

- Bonus: Experience in edtech or youth-focused brands.

Why Join NPrep?

- Own the entire organic marketing charter end-to-end.

- Build the countrys strongest brand for nursing education.

- Work in a young, mission-driven environment.

- Opportunity to create content that directly impacts student careers.