Health insurance

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Cafeteria

Office gym

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Free meal

Annual health checkup

Rewards & recognition

Recreational activities

Mental health wellbeing

Joining goodies

Maternity leaves

Gifts on festivals

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Qualifications and Skills: - 12+ years of experience in consumer insights, brand research in B2C industry - Expertise in new-age research technologies, data analytics, and behavioral science. - Ability to synthesize complex data into clear, actionable recommendations for product and brand strategies. - Exceptional communication and stakeholder management skills. Key Responsibilities: 1. Consumer-Centric Research Initiatives: - Drive in-house research for NPCI's product suite, including UPI, RuPay, NETC, AePS, and other offerings, to identify market opportunities and consumer pain points. - Apply traditional & modern research technologies (such as AI-driven analytics, online communities, and digital panels), to capture actionable consumer insights efficiently. - Lead research to evaluate the effectiveness of NPCI's brand campaigns and recommend strategies and insights for improving the metrics across the funnel. 2. New-Age Research Technologies: - Explore and implement innovative research methodologies, predictive analytics, and behavioral science techniques. - Leverage data and real-time consumer feedback for agile decision-making. 3. Collaborating with Research Agencies: - Manage qualitative and quantitative research projects with external agencies, ensuring robust insights from briefing to delivery. - Use partnerships with leading research firms to benchmark NPCI products against global standards and identify trends. 4. Internal and External Stakeholder Management: - Serve as a critical link between consumers, research agencies, and cross functional teams . - Ensure insights are integrated into product innovation, marketing campaigns, and strategic initiatives. 5. Support Corporate Branding and Strategic Decision-Making: - Conduct brand health studies to evaluate NPCI's positioning in the payments industry and identify areas for improvement. - Provide consumer insights that guide brand campaigns, partnerships, and marketing efforts. - Generate strategic reports for senior leadership, helping them make informed decisions to drive NPCI's mission and goals.

Mumbai

NPCI - Senior Role - Consumer Research & Insights 

Job Description for NPCI - Senior Role - Consumer Research & Insights  in National Payments Corporation of India in  Mumbai for (12-17) years of experience. Apply Now!

NPCI - Senior Role - Consumer Research & Insights  | iimjobs.com