Job Title: Brand Manager  Reports to (Job Title): Marketing Leader   Job Purpose:  Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.   Major Accountabilities:  - Proactive development of marketing and promotional mix to meet brand objectives and customer needs.  - Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.  - Liaison with external agencies to deliver initiatives for brand  - Accurate management of budgets for brand.  - Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.  - Delivery of sales targets  - Full accountability for brand and delivery of all programmes related to it.  - Understanding and use of marketing principles and C4/MPH process to deliver to customer needs  - Disease and market understanding to develop customer insights through appropriate techniques/tools  - Support and Build team to achieve team goals  - Management of external agencies to meet team goals  - Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.  Key performance indicators/ Measures of success:  - Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.  - Full financial accountability of Advertising and Promotion budgets within 5%  - Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.  - Deliver 90% of operational plan, on time and to a high standard.  - Manage all components of a key brand or components of a priority brand.  - Build and develop strategic forecasting from a robust patient model.  - Launch a line extension, new campaign, commercial programme, and/or generic defence.  Ideal Background:  Education:   - University degree or equivalent in Science, Marketing or Business qualification.  Experience:   - 3-5 years field sales experience or related marketing services experience and brand management experience.  - Product executive or related marketing services experience: 12-18 mths.

Mumbai

Novartis - Brand Manager/Product Manager 

Job Description for Novartis - Brand Manager/Product Manager  in Novartis Healthcare Pvt. Ltd. in  Mumbai for (3-5) years of experience. Apply Now!