Assistant Brand Manager - Nothing - Gurgaon, India

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine's prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something you'd like to be part of, read on...

About the role : Play a pivotal role in shaping Nothing's brand identity, driving innovative marketing strategies, and ensuring seamless execution to position it as a global leader in accessible design and technology.

Campaign Development & Execution:

End-to-End Campaign Ideation & Strategy:

- Collaborate with senior marketing manager and cross-functional teams to develop a comprehensive launch campaign - define key objectives, target audience, USP's that highlight the product's value and planning a structured rollout that builds anticipation pre-launch and drives sustenance post-launch.

Content & Asset Development:

- Partner with creative and production teams to develop a suite of assets-such as videos, images, social content, and product descriptions.

Influencer & Partner Activation:

- Identify and engage influencers and partners who align with the brand's vision and develop plans for influencer partnerships, product seeding, and collaborations that generate organic buzz and social proof around the product.

Stakeholder & Cross-functional Coordination:

- Liaise with internal teams (product, sales, marketing, and e-commerce) and external stakeholders (media agencies, creative partners) to ensure a cohesive launch experience.

Marketplaces & E-commerce:

Strategic Platform Optimization:

- Ensure that all product listings are optimized with compelling titles, descriptions, and keywords to improve search rankings and visibility within each platform.

Enhanced Content & Listing Management:

- Collaborate with creative and content teams to create enhanced Brand Content adding rich multimedia elements such as videos, infographics, and comparison charts.

Promotional Planning & Execution:

- Work closely with e-commerce platforms and in house sales teams to develop and execute campaigns, including seasonal sales.

- Coordinate launch and promotional calendars with platform teams to secure premium placements and maximize visibility during peak shopping periods.

Data-Driven Insights & Analytics:

- Use platform analytics to track key performance indicators and overall sales performance.

Media & Digital Marketing:

- Work closely with the in-house media team to ensure timely delivery of all media assets, supporting seamless execution across channels.

- Gauge platform performance to understand effectiveness and ROI, implementing adjustments as necessary.

- Enable best-in-class campaign plans that align with product launches and key brand milestones, maximizing impact across media channels.

Creative Production & Brand Consistency:

- Work with creative teams and production partners to ensure all branded assets are high-quality, on-brand, and delivered on schedule.

- Coordinate with global teams to create cohesive brand communications that reflect our core values and product innovations.

Research, Analytics & Insights:

- Conduct research to understand market trends, consumer behavior, and competitor activities within the tech category.

- Utilize data and analytics to assess campaign performance and inform future strategies, assisting senior team members in data-driven decision-making.

What we are looking for:

- A postgraduate degree in marketing, business, or a related field from an accredited institution with 4-6 years of experience in marketing or brand management.

- Strong understanding of marketplaces, particularly experience with platforms like Flipkart, Amazon, or similar.

- A good grasp of media and digital marketing fundamentals; familiarity with analytics is a plus.

- Experience in creative production and working with advertising agencies.

- Excellent communication skills to liaise effectively with global teams and partners.

- A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment.

- Someone who is eager to develop and grow within a dynamic, forward-thinking company.