Digital Marketing Manager Real Estate

Location: Hyderabad

Experience: 57 Years

CTC: Up to 20 LPA

Employment Type: Full-Time

About the Role:

We are looking for a high-calibre Digital Marketing Manager to lead our digital marketing initiatives and drive business growth through innovative, data-driven marketing strategies. This role is ideal for a highly motivated professional who thrives in a fast-paced environment and has a proven track record of generating high-quality leads through digital channels.

The ideal candidate should possess strong expertise in performance marketing, SEO, social media, AI-powered marketing, CRM, and digital analytics. While the role is hands-on in nature, it also requires strategic thinking and the ability to build scalable marketing processes.

We are specifically looking for candidates from a strong professional pedigree, preferably those who have worked with reputed real estate developers, leading digital-first organizations, PropTech companies, or top-tier digital marketing agencies managing premium brands.

Key Responsibilities:

1. Performance Marketing & Lead Generation:

- Plan, execute, monitor, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Twitter (X), LinkedIn, and other relevant digital platforms.

- Drive qualified lead generation for residential and commercial real estate projects.

- Optimize campaigns based on key performance metrics including CPL, ROAS, CTR, Conversion Rate, CAC, and Lead Quality.

- Develop audience segmentation, remarketing campaigns, and conversion funnels.

- Manage digital marketing budgets to maximize ROI.

2. SEO, GEO & AEO:

- Develop and execute comprehensive SEO strategies including Technical SEO, On-page SEO, Off-page SEO, and Local SEO.

- Improve website rankings, organic traffic, and search visibility.

- Hands-on implementation of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

- Optimize digital content for AI-powered search engines and answer platforms.

3. Social Media Management:

- Develop and execute social media strategies across all major platforms.

- Build brand awareness and engagement through impactful content and campaigns.

- Create and manage monthly content calendars.

- Monitor market trends, customer behaviour, and competitor activities.

4. AI-Powered Marketing:

- Leverage AI tools for content generation, creative design, video creation, and marketing automation.

- Continuously evaluate emerging AI technologies to improve campaign efficiency and content quality.

5. CRM & Marketing Automation:

- Hands-on experience with Zoho CRM is mandatory.

- Manage lead capture, nurturing, campaign tracking, automation workflows, and sales funnel optimization.

- Work closely with the sales team to improve lead management and conversion rates.

6. Analytics & Reporting:

- Track and analyse campaign performance using Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and Zoho CRM.

- Prepare weekly and monthly performance reports with actionable insights.

- Recommend optimization strategies based on campaign performance and market trends.

7. Strategic Marketing:

- Independently manage end-to-end digital marketing operations.

- Coordinate with external Digital Marketing Agencies whenever required.

- Stay updated with the latest trends in AI marketing, digital advertising, SEO, and platform algorithms.

- Drive innovation and continuous improvement across all digital marketing initiatives.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.

- 57 years of relevant Digital Marketing experience.

- Mandatory experience in the Real Estate industry.

- Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), YouTube Advertising, and Performance Marketing.

- Strong understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).

- Hands-on experience with Zoho CRM (Mandatory).

- Experience using AI-powered tools for content creation, creatives, video generation, and marketing automation.

- Excellent understanding of social media marketing and digital brand management.

- Strong analytical and problem-solving skills with a data-driven approach.

- Excellent written and verbal communication skills.

- Ability to work independently, take ownership, and manage multiple priorities effectively.

Preferred Candidate Profile:

We are looking for candidates who have built their careers with high-quality organizations and have demonstrated strong ownership of digital marketing functions.

Preferred backgrounds include:

- Reputed Real Estate Developers

- PropTech Companies

- Leading Consumer Internet Companies

- Top Digital Marketing Agencies managing premium brands

- Candidates with experience in driving digital transformation, scaling lead generation, and delivering measurable business outcomes will be highly preferred.

What We're Looking For:

- Strong business acumen and commercial mindset.

- Hands-on execution capability with strategic thinking.

- Ability to independently manage the complete digital marketing function.

- Proven track record of improving lead quality and marketing ROI.

- Passion for innovation, AI, and emerging digital technologies.

- Excellent stakeholder management and presentation skills.

- High ownership, accountability, and execution excellence.

Compensation:

CTC: Up to 20 LPA (depending on experience and profile).

- Performance-driven and growth-oriented work environment.

- Opportunity to work with a fast-growing real estate organization.

- Exposure to cutting-edge AI-driven marketing practices and digital transformation initiatives.

If you have a strong digital marketing pedigree, a passion for performance marketing, and the ability to build scalable digital growth strategies, we'd love to hear from you.