Job Description - Digital Marketing Manager

Industry: Real Estate

Experience: 5-12 Years

CTC: Up to - 20 LPA

Location: Hyderabad

Employment Type: Full-Time

About the Role

We are looking for a highly driven and strategic Digital Marketing Professional with strong hands-on expertise in performance marketing, SEO, social media, AI-driven marketing, and lead generation within the real estate sector. The ideal candidate should be capable of independently planning, executing, and optimizing digital campaigns while building scalable marketing processes for future growth.

The candidate should possess excellent communication and analytical skills and must be updated with the latest trends in AI marketing, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).

Key Responsibilities

Performance Marketing & Lead Generation

Plan, execute, monitor, and optimize paid marketing campaigns across:

- Google Ads / Google AdWords

- Meta Ads (Facebook & Instagram)

- YouTube Ads

- Twitter (X)

- LinkedIn and other digital platforms

- Generate high-quality leads for residential and commercial real estate projects.

- Optimize campaigns based on CPL, ROAS, CTR, conversions, and lead quality.

- Manage media budgets efficiently to maximize ROI.

- Conduct audience segmentation, remarketing, and funnel optimization.

SEO, GEO & AEO

Develop and implement advanced SEO strategies to improve organic rankings and website traffic.

Work on:

- On-page SEO

- Off-page SEO

- Technical SEO

- Local SEO

Hands-on understanding and implementation of:

- GEO (Generative Engine Optimization)

- AEO (Answer Engine Optimization)

- Optimize content visibility for AI-driven search engines and answer engines.

Social Media Management

- Lead social media strategy and execution across all major platforms.

- Build brand presence, engagement, and lead generation through creative campaigns.

- Create and manage monthly content calendars.

- Monitor trends and competitor activities to improve digital positioning.

AI Tools & Creative Automation

Leverage AI tools for:

- Content generation

- Creative generation

- Video generation

- Marketing automation

- Explore and implement emerging AI technologies to improve campaign performance and operational efficiency.

CRM & Marketing Automation

- Must have hands-on working experience with Zoho CRM.

- Manage lead flow, lead nurturing, campaign tracking, and automation workflows.

- Coordinate with sales teams to ensure proper lead management and conversion tracking.

Strategy & Team Coordination

- Work independently in managing end-to-end digital marketing operations initially.

- Coordinate with external Digital Marketing Agencies whenever required in future.

- Prepare performance reports, insights, and strategic recommendations for management.

- Stay updated with changing digital marketing algorithms, trends, and tools.

Required Skills & Qualifications

- 5-12 years of experience in Digital Marketing, preferably in the Real Estate industry.

- Strong expertise in Google Ads, Meta Ads, YouTube Ads, and performance marketing.

- Excellent understanding of SEO, GEO, and AEO concepts.

- Hands-on experience with Zoho CRM is mandatory.

- Strong knowledge of AI-based marketing and creative tools.

- Experience in social media management and brand building.

- Strong analytical, strategic, and problem-solving abilities.

- Excellent verbal and written communication skills.

- Ability to work independently and drive marketing initiatives with minimal supervision.

Preferred Candidate Profile

- Prior experience in real estate lead generation campaigns.

- Proven track record of generating qualified leads and improving ROI.

- Familiarity with marketing automation and analytics tools.

- Creative thinker with a data-driven mindset.

- Ability to manage multiple campaigns and priorities simultaneously.

Compensation & Benefits

- CTC: Up to - 20 LPA (Based on experience and expertise)

- Opportunity to lead and scale digital marketing initiatives.

- Exposure to advanced AI-driven marketing strategies.

- Dynamic and growth-oriented work environment.