The Regional Business Head is responsible for driving revenue growth, enhancing customer retention, and fostering leader engagement across the country. This role involves executing strategic sales initiatives, conducting engagement activities, and ensuring compliance with Standard Operating Procedures (SOPs). The manager will lead efforts to increase sales, improve store performance, and align with the organization's values to achieve a high Great Place to Work (GPTW) score and reduce attrition.

Key Result Areas:

1. Revenue Growth

- Retention, Repurchase and reactivation of Associate Buyers (AB).

- Execution of engagement activities with leaders, and store-level initiatives.

- Successful implementation of (WWP) Prime Sale, WW Sale, WWQ Sale, and PUC Sale.

- Increase in purchase value across all sales initiatives.

- Successful execution of leader engagement and category training programs.

- Conduct engagement activities at stores, including women empowerment events and health camps.

- Organize WWP Prime Sale, WW Sale, WWQ Sale, and PUC Sale with a focus on:

o ULP and ULP Quick implementation.

o Category-specific trainings.

o Leader engagement initiatives.

o Events and activities to boost sales and customer participation.

- Achieving sales targets across the country.

- Reviewing and helping Zonal & Area Business Managers in achieving their targets.

- Designing field activities to achieve numbers.

2. Process & System Compliance

- Compliance implementation across all processes.

- Increase reactivation, retention, and repurchase rates.

- Full compliance with SOPs across all operations.

- Develop and enforce SOPs for all operational processes.

- Monitor and report on compliance implementation.

- Implement strategies to achieve consistent growth in reactivation, retention, and repurchase.

- Uses of data analysis to plan and strategise.

3. Customer Experience

- Conduct engagement activities at stores, including category training, ULP Quick, food festivals, women empowerment events, and health camps.

- Organize leader engagement trainings (Smart Report Training, Leadership Training).

- Conduct engagement activities at 50% of active stores in the zone and 100% at newly opened stores.

- Train technical and royalty achievers in leadership and Smart Report Training.

- Ensure technical and royalty achievers participate in ULP Quick at stores monthly.

- Organize monthly Seva Divas events in every district.

- Ensure ULP Quick implementation by 80% of technical and royalty achievers at stores.

- Manage Zonal CRM to ensure timely registration and resolution of customer complaints.

- Improve the stores look, feel and sales as per compliance.

4. People Development

- Improve employee wellness scores and completion of wellness assessments.

- Promote self-learning and Individual Development Plans (IDP) for teams.

- Ensure alignment with RCM's values.

- Improve Great Place to Work (GPTW) scores.

- Reduce attrition rates.

- Increase the number of trainings attended and certifications completed by team members.

- Reflect RCM's values in daily operations

- Develop strategies to retain talent and reduce attrition.

Skills required:

- Strong leadership and team management abilities.

- Proven track record in driving revenue growth and customer retention.

- Excellent communication and stakeholder engagement skills.

- Ability to implement and monitor compliance with SOPs.

- Experience in organizing events, trainings, and customer engagement initiatives.

- Data-driven decision-making and familiarity with CRM systems.

- Commitment to fostering employee development and organizational values.

- Should have handled all India operations or at least 50 %

- Work Experience: 10 + years in Sales/Business Development or Retail Operations