About the Role:

We are looking for a dynamic, creative, and strategic Marketing Lead to drive the localization, execution, and optimization of marketing initiatives for Marketing.

This is a unique opportunity to shape the growth journey of a global gaming brand in one of the worlds most vibrant gaming communities.

You will serve as a vital bridge between our global publishing HQ and local operations, ensuring that all marketing efforts are deeply aligned with cultural nuances, gamer behavior, and content trends in India.

Social Media & Digital Growth

- Drive follower growth across digital platforms such as YouTube, Instagram etc

- Plan and oversee all content calendars, campaigns, and creative approvals

- Guide and execute client-tie-in campaigns (e.g., movies, IPs)

- Lead Cosplay rebranding and handle content and community strategy

Performance Marketing & Campaigns

- Plan & execute 90-day marketing campaigns for each city edition

- Guide performance marketing across awareness, engagement, and sales

- Execute offers concepts like Superfan Pass and drive offline campaigns (radio, influencers) etc

- Increase in ticket sales via in-house promotions

Design & Creative Oversight

- Approve 100% of creative assets across digital, print, and branding

- Define seasonal themes, visual tone, and event-based branding

- Review key marketing collaterals (Superfan boxes, Volunteer kits, collaterals)

Ticketing & CRM (District Coordination)

- Act as the key point of contact with District (ticketing partner)

- Align on communication milestones, campaign assets, CRM messaging

- Review and approve all outbound CRM communication

Video Production & Content Creation

- Onboard and brief video vendors for event and client deliverables

- Supervise pre-event, on-ground, and post-event content strategy and execution

- Ensure quality control and brand consistency across all video assets

- To work and grow organic views

Cross-Functional Coordination & Website

- Ensure 100% timely updates on website and social platforms

- Align with sales, operations, and content teams on deliverables and timelines

- Coordinate sponsor branding, deliverables, and announcements

- Support NODWIN Arena media requirements during live events

Requirements:

Experience: 7-8 years in marketing, content strategy, or digital brand management (preferably in live events, entertainment, or pop culture domains)

- Education: Graduate in Marketing, Mass Communication, Media, or a related field; Postgraduate preferred

Skills:

- Strong knowledge of digital marketing platforms (Meta, Google Ads, etc.)

- Content planning and creative direction

- Strong copy, visual, and design sensibility

- Experience managing influencer, CRM, and performance marketing

- Vendor & agency management

- Cross-functional communication and project coordination

- Familiarity with tools like Meta Business Manager, Mailchimp, Hubspot, or equivalent

- Ability to handle high-pressure timelines and multi-city campaign rollout