Nobel Hygiene - Brand Manager

1. Brand Strategy & Development (Baby Care Focus)

- Develop and execute comprehensive brand strategies to strengthen Teddyy's positioning, awareness, and trust among mothers and caregivers, with strong emphasis on trade activations.

- Drive brand growth by leveraging consumer insights, category trends, and competitive benchmarking in the baby diaper segment.

- Work closely with Sales, Digital, R&D, Product Development, and Supply Chain to ensure alignment of brand vision with execution.

2. Marketing Campaign Planning & Execution

- Conceptualize and execute integrated marketing campaigns (ATL, BTL, Digital & Content-led) focused on baby comfort, care, safety, and mother reassurance.

- Partner with in-house and external creative, media, and digital agencies to deliver compelling, mother-centric communication.

3. Consumer & Market Research

- Monitor competitor activity, pricing, launches, and communication strategies within the baby diaper category.

- Lead consumer research initiatives to understand evolving mother needs, baby care habits, and purchase drivers.

4. Trade & Shopper Marketing

- Design and execute trade marketing programs across General Trade (GT) as a key focus, followed by Modern Trade (MT), pharmacy, and baby specialty stores.

- Collaborate with sales teams to customize channel-wise and trade-led activations to drive off-take and improve conversion.

5. New Product Launches

- Lead product launch planning and go-to-market execution for new products.

- Drive successful launches with strong 360- marketing and trade support.

6. Budget & ROI Management

- Prepare and manage annual brand and trade marketing budgets.

- Track spends, evaluate ROI, and ensure efficient utilization of marketing investments.

7. Data Analytics & Reporting

- Analyze brand performance metrics such as market share, distribution, awareness, consideration, and trial.

- Present regular performance reviews, insights, and action plans to senior management.

Education Qualification required - Degree in Marketing, Business, or related field; MBA preferred.

Key Skills and Attitude Required

- Strong consumer and category understanding (mothers & babies preferred)

- Excellent analytical and strategic thinking skills

- Campaign management and ROI tracking

- Stakeholder and agency management

- Strong understanding of sales channels, trade dynamics, and trade incentive structures

- Strong communication and execution excellence

- Strategic yet execution-oriented

- Result-driven, agile, and detail-focused

- Excellent communication skills

- Ability to work effectively with cross-functional teams

Experience

- Minimum 7+ years of experience in Brand Management / Trade Marketing, preferably in FMCG, baby care, hygiene, or OTC categories.