Job Description : Head of Marketing - EdTech (1:1 Live Learning)

Location : Begumpet,Hyderabad

Position Type : Full-time | Leadership Role

Reports To : Founder/CEO

Company : NNIIT

About Us

NNIIT is a fast-growing EdTech organization focused on delivering high-quality, 1:1 live classes that create measurable learning outcomes for students. Our mission is to redefine personalized education through expert mentors, engaging content, and a student-first approach. We are now looking for a strategic and visionary Head of Marketing to scale our brand, drive demand, and build a high-performance growth engine.

Role Overview

- The Head of Marketing will be responsible for building, executing, and optimizing the full-funnel marketing strategy across brand, digital, acquisition, retention, and product marketing.

- This is a leadership position with full ownership of marketing ROI, team development, and long-term brand positioning in the EdTech ecosystem.

Note: ESOPs are limited, but the role offers strong ownership, autonomy, and senior-level influence on company strategy.

Key Responsibilities

1. Strategic Leadership

- Develop a comprehensive brand & growth strategy for the 1:1 live classes vertical.

- Own marketing OKRs, annual planning, and budget allocation.

- Work closely with the CEO/founders on company-wide direction and GTM initiatives.

2. Demand Generation & Growth

- Design and execute data-driven acquisition campaigns across performance channels (Meta, Google, YouTube, Affiliates, Influencers).

- Build scalable lead-generation funnels that improve CPA and conversion rates.

- Drive retention & lifecycle marketing (email, WhatsApp, push, CRM automation).

3. Brand & Communication

- Build the company's brand narrative, messaging, and positioning in the EdTech space.

- Lead creative teams to deliver high-quality ads, landing pages, and content that drives trust and differentiation.

- Create strong digital presence across all major platforms.

4. Product & Customer Insights

- Collaborate with product and academic teams to shape offerings based on student/parent insights.

- Use analytics to study customer behavior, drop-offs, LTV, and engagement metrics.

5. Team Building & Leadership

- Recruit, mentor, and lead a multi-functional marketing team.

- Build SOPs, dashboards, processes, and performance frameworks.

- Foster a culture of innovation, ownership, and rapid experimentation.

Requirements & Qualifications

- 7-15 years of experience in Marketing/Growth, ideally in EdTech, consumer internet, D2C, or tech-first companies.

- Proven track record of scaling revenue through digital marketing and brand strategy.

- Strong analytical mindset: experience with GA4, CRM tools, attribution, and funnel optimization.

- Experience managing budgets, agencies, and high-performance teams.

- Excellent communication, storytelling, and leadership skills.

- Passion for education and student outcomes.

What We Offer

- Leadership role with high decision-making power.

- Opportunity to shape the brand from the ground up and influence the company's future.

- Competitive salary package.

- Limited ESOPs with long-term growth potential.

- Fast-paced environment with founders' direct exposure.

- High-impact role in a mission-driven EdTech business.