NMG Technologies - Technical SEO Manager

Description:

Key Responsibilities:

Technical SEO & Optimization:

- Conduct comprehensive SEO audits to identify technical issues and optimization opportunities.

- Improve crawlability, indexing, and site architecture to enhance search engine performance.

- Optimize website speed, mobile responsiveness, schema markup, and canonicalization.

- Manage XML sitemaps, robots.txt, redirects, and URL structures.

- Collaborate with development teams to implement SEO best practices in code and site design.

Keyword Research & Content Strategy:

- Conduct in-depth keyword research and competitor analysis to identify growth opportunities.

- Collaborate with content and marketing teams to align SEO strategy with content planning and user intent.

- Optimize metadata, headings, and on-page elements for maximum organic visibility.

Link Building & Off-Page SEO:

- Develop and execute white-hat link-building strategies to improve domain authority and rankings.

- Manage backlink audits and monitor toxic links.

- Build partnerships with reputable platforms to strengthen off-page presence.

Web Analytics & Reporting:

- Use Google Analytics, Google Search Console, and other SEO tools to track performance.

- Measure and report on traffic growth, keyword ranking improvements, and conversion metrics.

- Identify trends, insights, and optimization opportunities using data-driven analysis.

- Create SEO dashboards and regular reports for management and stakeholders.

Collaboration & Strategy:

- Partner with marketing, design, and development teams to ensure SEO integration across all digital initiatives.

- Stay updated with Google algorithm changes, SEO trends, and industry best practices.

- Contribute to overall marketing and growth strategy through SEO insights.

Qualifications & Skills:

- Bachelors degree in Marketing, Computer Science, Information Technology, or related field.

- 5-8 years of proven experience in Technical SEO and Digital Marketing.

Expertise in:

- Technical SEO tools: Screaming Frog, Ahrefs, SEMrush, Moz, Sitebulb, DeepCrawl.

- Web Analytics: Google Analytics (GA4), Google Search Console, Tag Manager.

- Keyword Research: Ahrefs, SEMrush, Google Keyword Planner.

- HTML, CSS, JavaScript (working knowledge preferred).

- Strong understanding of website architecture, structured data, and web performance optimization.

- Excellent analytical, communication, and project management skills.

- Google Analytics and Google Search Console certification is a plus.

- Familiarity with content management systems (CMS) such as WordPress, Drupal, or Magento