About Niveshak AI:

Niveshak AI is building India's first AI-native wealth management platform. Our AI agents - each with distinct investment philosophies - manage portfolios, pick stocks and mutual funds, harvest taxes, and rebalance allocations. All on autopilot. We're SEBI-registered, built on latest agentic AI stacks, and serving retail investors who deserve institutional-grade intelligence.

We're pre-revenue, on a waitlist model, and a funded company.

This is a founding-team-level hire. You'll be the first non-engineering hire and the person who takes Niveshak from 230 waitlist users to 1 million.

The Role:

You are not a "marketing person." You're a growth engineer - someone who builds acquisition systems, not campaigns. Your first instinct for any repetitive task is to automate it. You can write a viral Twitter thread, set up a Meta Ads funnel, analyze cohort retention, and design a landing page - all in the same day.

You'll own the entire funnel from awareness to activation, working directly with the founder. No team to manage. No approvals to wait for. Just you, AI tools, and the mission to make every Indian investor smarter.

What You'll Own:

- Content Engine: SEO strategy across 5,000+ stock pages and 10,000+ MF scheme pages. Social media content pipeline (Twitter, LinkedIn, Instagram, YouTube shorts). AI-assisted content production - 5-10 pieces/day across platforms.

- Paid Acquisition: Meta, Google, and Twitter ad funnels. Budget management starting at - 50K-1L/month, scaling with proof of ROI. A/B testing of creatives, landing pages, and CTAs.

- Partnerships & Distribution: Finfluencer seeding program (20-30 mid-tier creators). CA/CFP referral network (400K+ CAs in India). Corporate HR partnerships for employee financial wellness. Broker integrations (Zerodha, Groww, Dhan).

- Referral & Virality: Optimize the existing referral system (milestone rewards, WhatsApp/Twitter sharing). Build shareable moments - FIRE calculator results, portfolio health scores, agent recommendations. Campus ambassador program across IITs, NITs, IIMs.

- Community: Telegram/WhatsApp investor community. Daily teasers from the intelligence pipeline. Conversion funnel from community to waitlist to active users.

- Analytics & Experimentation: Funnel tracking from impression to activation. Cohort analysis, retention curves, channel attribution. Weekly growth metrics reporting to the founder.

Non-Negotiable Requirements:

- Tier-1 college graduate (IIT / IIM / BITS / NIT / ISB / top Delhi University colleges / equivalent).

- 1-3 years of experience at an early-stage startup, or founder/co-founder experience (failed founders welcome).

- Demonstrated public hustle - a Twitter following, a newsletter, a viral product launch, a community you built. We need receipts, not resumes.

- Genuine interest in Indian personal finance. You have opinions on ELSS, FDs vs debt MFs, and why most Indians under-invest.

- AI-native workflow. You use ChatGPT/Claude/Midjourney/Canva AI/n8n as second nature. You think in automations, not manual processes.

- Excellent written English and Hindi. Bonus for any additional Indian language.

- Comfort with data - you can read a Google Analytics dashboard, set up UTM tracking, and calculate CAC without Googling the formula.