Nitro Commerce - Ad Operations Specialist

Key Responsibilities

- Manage end-to-end programmatic ad campaigns for Indian clients, including planning, trafficking, budget setup, targeting, and delivery.

- Operate across the programmatic ecosystem - DSPs, SSPs, ad exchanges, ad servers, and other tools.

- Ensure accurate tag implementation, creative trafficking, ad placements, and frequency/audience targeting aligned with campaign goals.

- Conduct technical QA for creatives (display, video, rich media, banners), ad tags, tracking pixels, and verification tools; troubleshoot delivery, rendering, and discrepancy issues.

- Continuously monitor campaign performance across key metrics (CTR, CPC, CPM, viewability, video completion, conversions) and implement optimizations (bid adjustments, targeting refinements, retargeting, creative refreshes).

- Analyze campaign data, prepare regular performance reports, and deliver actionable insights to clients and internal stakeholders.

- Collaborate with creative, product, engineering, and analytics teams to roll out new ad formats, integrations, and measurement enhancements.

- Maintain detailed process documentation (trafficking, QA, optimization) and stay current on AdTech innovations, programmatic best practices, and Indian market regulations (e.g., data privacy, viewability standards).

What We're Looking For

- 1-4 years of experience in Ad Operations / Programmatic Campaign Management, with a strong focus on the Indian market.

- Solid understanding of the programmatic ecosystem - DSPs, SSPs, exchanges, ad servers, and deal types (RTB, PMP, programmatic guaranteed).

- Hands-on experience running campaigns for Indian clients with knowledge of local ad platforms, consumer behavior, and compliance norms.

- Strong technical skills in creative/ad tag QA, tracking pixel setup, and ad serving tools.

- Familiarity with HTML/CSS/JS (for creatives), tag managers, and verification tools.

- Analytical and data-driven mindset with the ability to identify trends and propose optimization strategies. Proficient in reporting tools, Excel/Google Sheets, and dashboards.

- Excellent verbal and written communication skills to coordinate with cross-functional teams and present insights effectively.

- Strong attention to detail with the ability to handle multiple campaigns under tight deadlines.

Preferred Qualifications

- Experience with advanced programmatic practices such as header bidding, dynamic creative optimization, video ad measurement, or viewability.

- Exposure to Indian DSPs and local ad exchanges.

- Knowledge of BI/analytics tools (Tableau, Power BI, Looker, etc.).

- Prior experience working with e-commerce or D2C brands.