JOB PURPOSE:

- Contribute to maximizing Marketing performance (share, OaO and Profit) in AMIO region through leading and harmonizing (coordinating) marketing teams in each country and their proposals.

- Secure smooth delivery of milestones: define appropriate DOA, schedule necessary reviews (PRA process), guide the proposal and guarantee on-time delivery of supporting material.

PRINCIPLE ACCOUNTABILITIES :

Product Marketing :

- Build model grade structures, walk and price positioning according to market requirement.

- Develop M&S proposal together with country MKT at each product milestone (Contract, MPR, etc. ) and expediting alignment between country MKT and region.

- Define GTM strategy across the region.

- Develop product marketing plans with country MKT to deliver sales & profit objectives.

- Monitor and Strengthen the Product performance through coordination between different operational functions/countries.

MAJOR CHALLENGES :

- Due to AMIO not being the main market for most of the models, securing the introduction of wanted models especially at the right timing has always been a challenge for AMI region.

- Complexity of model introduction process, having extremely diverse function involved causing M&S to create thorough analysis/logic while the information is limited, and way of developing the proposal being unique to Nissan (e. , ABC method for volume estimation).

- High turnover in the marketing team in the markets not allowing to accumulate Nissan's way and know-how of product MKT job.

KEY INTERACTIONS : Country Marketing, MI, OPD, NML Brand, Marcom, Comms, Training Customers, Dealers, RV setters, Journalist.

DIMENSIONS KPIs: 1) Mix / Vol 2) Profit [CMP-I / PQCOP] 3) VI / VA / TPVA 4) Purchase Funnel.

SKILLS AND KNOWLEDGE:

- Strong Automotive Industry Knowledge, Automobile Technical Analytical skills, Good understanding of Automobile business model & Process , Strategies After thorough analysis of customers / Market trends/ Competition Able to propose right product strategy in line with business requirement as well as refreshment of existing models.

Educational Qualifications:

- MBA Marketing in International Business with B.E in Mechanical / Automobile Engg. Relevant Experience.

- Experience in Automotive manufacturing company a must, preferably in Product Planning / Product Marketing Experience of 10 - 12 Years.

PERSONAL CHARACTERISTICS & BEHAVIOURS:

- Highly self-motivated and passionate.

- Should be speedy in his/her actions , negotiation & assertive skills.

- Interpersonal skill to deal with different countries & market (Close communication with Japan, Middle East, South Africa, etc will be required).

- Comprehension of AMI auto market situation/environment.

- Good Computer Skills including Excel, PowerPoint, etc.

- Good Driving Skills, Has a Passport, OK for Travelling.

- Flexible, can adapt and deliver in high pressure situations.

- Chennai India.