Niine - Senior Manager - Go To Market

Job Description:

- Design and implement GTM strategies for new product introductions, brand expansions, and regional launches.

- Develop and expand the Distributor (DB) and Sub-Stuckist (SS) network in alignment with business objectives.

- Ensure smooth onboarding, performance tracking, and ROI management of all DBs and SSs.

- Monitor primary and secondary sales at DB level; analyze stock movement, sell-out trends, and ageing.

- Drive numeric and weighted distribution growth across territories and channels.

- Ensure product availability and range of selling in all active outlets.

- Conduct regular market visits to review coverage, merchandising, and field execution.

- Work with Area Sales Managers and Sales Executives to close gaps in distribution, visibility, and retailer service.

- Monitor regional stock rotation, sell-out trends, and inventory health to ensure optimal replenishment cycles.

- Collaborate with sales and supply chain teams for forecasting, demand planning, and DB-wise stock allocation.

- Review SFA/DMS reports to track beat coverage, productivity, outlet reach, and secondary billing.

- The role carries complete ownership of Distributor Management System (DMS) implementation, adoption, and data accuracy across the distributor network.

- Implement effective route-to-market models ensuring last-mile delivery efficiency.

- Review sales performance dashboards with regional teams; identify bottlenecks and initiate corrective actions.

- Drive channel-specific GTM activations, and retailer engagement programs.

- Partner with regional and zonal teams to review performance dashboards and implement corrective actions.

- Support new product introductions operationally by ensuring timely distribution rollout and availability in key markets

- Prepare and present monthly business review reports with actionable insights and regional performance highlights.

- Support sales teams through training and communication to ensure they are equipped to sell the product effectively

- Conduct market research, competitor analysis, and identify market needs and opportunities

- Provide data-based insights and recommendations to Zonal/National Sales teams for improving market penetration.