Niine - Sales Manager - General Trade

Sales Manager - General Trade

Job Roles & Responsibilities:

1. Sales Delivery & Planning

- Achieve monthly, quarterly & annual targets (primary, secondary & tertiary).

- Build beat-wise sales plans and monitor productivity and coverage.

- Identify sales gaps and implement corrective actions.

2. Distribution & Channel Management

- Expand distribution footprint across GT channels.

- Handle Distributor/Super Stockist operations-ROI, stock norms, rotation & claims.

- Ensure timely replenishment and healthy SKU mix.

3. Team Leadership

- Lead, coach & mentor Sales Executives and Sales Representatives.

- Conduct regular market working, joint calls & performance reviews.

- Build capability through continuous coaching and training.

4. Market Execution & Visibility

- Drive merchandising, POSM deployment & planogram adherence.

- Ensure perfect store execution for availability & visibility.

- Track competitor activities related to pricing, promotions & assortment.

5. Demand Planning & Stock Management

- Monitor distributor inventory health, ageing & stock-outs.

- Ensure forecast accuracy using SFA dashboards & market intelligence.

6. Retailer Relationship & CRM

- Build strong relationships with key retailers & wholesalers.

- Resolve trade issues and gather structured market insights.

7. Reporting & Compliance

- Ensure accurate SFA/DMS reporting and adherence to company policies.

- Maintain discipline in trade spends, schemes & commercial processes.