Niine - Brand Manager - D2C Segment

Job Description:

- Devise and execute the overall brand marketing strategy across all channels to enhance brand salience, equity, and awareness.

- Own delivery of brand topline and profitability as per AOP, including media budgeting, ROI tracking, and cost efficiency across traditional and digital spends.

- Lead the annual brand and portfolio strategic planning, including product positioning, pricing architecture, promotions, and pack strategy for D2C channels.

- Lead engagement with creative, digital, and media agencies, overseeing communication development from concept to full-funnel execution.

- Design and implement high-impact channel marketing programs for both existing portfolio and NPD launches across D2C platforms.

- Own D2C business growth and performance marketing, driving customer acquisition, retention, repeat rates, and unit economics across Meta, Google, influencers, affiliates, and marketplaces.

- Drive website/app conversion optimization (CRO), digital journey enhancement, and funnel performance in collaboration with tech and UX teams.

- Lead sales forecasting and P&L monitoring across offline and D2C channels; track sales, consumer, digital, and profitability KPIs including CAC, ROAS, contribution margin, and market share.

- Analyze competition, consumer trends, pricing, and promotional effectiveness across physical retail and digital platforms.

- Develop data-driven marketing strategies by tracking economic indicators, demand-supply dynamics, customer insights, and competitive landscapes.

- Lead 4P strategy (Product, Price, Promotion, Positioning) with a digital-first lens while ensuring strong retail execution.

- Collaborate with supply chain, sales, customer experience, and logistics teams to drive availability, service levels, quick commerce readiness, and high NPS.

- Use consumer research, brand health tracking, and market surveys to refine positioning, messaging, and innovation pipelines.