About the role:

We are looking for an experienced and result-oriented Head of Sales - B2C Sales to lead and scale our direct-to-consumer sales function across PAN India for our Nibav brand.

The ideal candidate should have strong experience in managing large sales teams, driving high-volume customer acquisition, building sales processes, and delivering revenue growth through a structured and performance-driven sales organization.

Key Responsibilities:

- Develop and execute the overall D2C sales strategy aligned with the company's growth objectives.

- Own sales targets, revenue, conversion, pipeline, and overall business performance across assigned markets.

- Lead and manage large D2C sales teams, including Regional, Zonal, Area, and Business Development teams.

- Drive customer acquisition through direct sales, field sales, inside sales, digital leads, referrals, and other B2C channels.

- Develop and implement territory-wise sales strategies to maximize market penetration and customer acquisition.

- Build a strong sales pipeline and ensure effective lead management and conversion at every stage.

- Establish clear sales processes, KPIs, review mechanisms, and performance standards for the sales organization.

- Monitor lead-to-site-visit, site-visit-to-booking, booking-to-installation, and overall sales conversion metrics.

- Work closely with marketing to optimize lead generation, campaign effectiveness, customer acquisition cost, and lead quality.

- Identify new markets, territories, and customer segments to drive business expansion.

- Develop strong customer engagement and relationship management practices to improve conversion and customer experience.

- Monitor competitor activity, market trends, pricing, and customer preferences.

- Build sales dashboards and conduct regular business reviews to track performance against targets.

- Coach, mentor, and develop sales leaders to build a high-performance sales organization.

- Work closely with operations, service, finance, marketing, and other functions to ensure smooth customer execution.

- Drive sales productivity, process discipline, and continuous improvement across the organization.

Desired Candidate Profile:

- 15 years of experience in B2C sales, direct sales, consumer sales, or field sales.

- Proven experience leading large-scale D2C sales teams across multiple locations.

- Strong experience in high-ticket or consultative D2C sales is preferred.

- Experience in industries such as consumer durables, real estate, home improvement, automotive, building materials, appliances, retail, or other D2C businesses will be an advantage.

- Strong experience in lead-driven sales, field sales, customer acquisition, and conversion management.

- Proven ability to build sales teams, processes, and performance-driven sales cultures.

- Strong understanding of sales funnels, lead management, conversion metrics, and sales analytics.

- Excellent leadership, communication, negotiation, and stakeholder management skills.

- Strong commercial and business acumen with a results-oriented approach.

- Willingness to travel extensively across markets.