NGenious Solutions - Marketing Manager

Description:

We are seeking an experienced and result-oriented Marketing Manager / Senior Marketing Manager to lead our brand, digital marketing, and performance-driven initiatives. The ideal candidate will be skilled in AI-driven optimization, branding, campaign management, and team leadership. This role requires strong strategic thinking, hands-on execution capability, and the ability to collaborate effectively across departments to drive measurable marketing impact.

Key Skills:

- AI-driven Performance Optimization

- Branding, Brand Visibility & Brand Metrics

- Market Research & Competitive Analysis

- Online & Offline Marketing Strategy

- Lead Generation & Funnel Optimization

- Social Media, Content & Digital Marketing

- Campaign Management (SEO, SEM, Email, Events, Webinars)

- Budget Planning & Management

- Marketing Collaterals Development

- Team Building & Resource Management

- Cross-functional Collaboration

Roles & Responsibilities:

- Develop and implement comprehensive marketing plans aligned with company goals, including brand positioning, target audience definition, and multi-channel campaign execution.

- Use AI-based performance optimization tools to enhance marketing outcomes and allocate budgets efficiently for maximum ROI.

- Lead branding and rebranding initiatives, including visual identity, messaging frameworks, and consistent brand representation across digital and offline platforms.

- Implement strategies to strengthen brand visibility and recognition in the software industry through thought leadership, PR activities, and continuous tracking of brand metrics (awareness, sentiment, reach).

- Plan and execute targeted digital marketing campaigns (SEO, SEM, social media, email, webinars, events) to deliver high-quality leads and contribute meaningfully to the sales pipeline.

- Track, analyze, and report on marketing KPIs such as CTR, cost per lead, conversion rates, and campaign ROI to drive ongoing optimization.

- Conduct market research, analyze competitor activities, and identify emerging market opportunities to inform marketing strategy.

- Build and manage a high-performing marketing team, including hiring, mentorship, goal-setting (KPIs/KRAs), performance reviews, and capability development.

- Partner closely with sales, product, and customer support teams to ensure alignment of marketing efforts with business objectives and revenue targets.

- Collaborate with channel partners and distributors to extend brand reach and drive region-specific marketing activities tailored to local market needs.

Qualifications: Master's or Bachelors degree in Marketing, Business Administration, or a related field.