Role Overview:

The Ideal Candidate will lead and scale NEXTs online business across marketplaces with the objective of driving revenue growth, improving profitability, strengthening brand presence, and building a high-performance e-commerce ecosystem. The role requires a strategic leader with strong commercial acumen, digital expertise, and deep understanding of consumer behavior in the beauty, personal care, or lifestyle category.

Key Responsibilities:

1. Business Ownership & P&L:

- Own e-commerce P&L across Amazon, Flipkart, Myntra, Meesho & Quick Commerce

- Develop and execute annual & quarterly growth plans

- Optimize revenue mix, contribution margins, pricing, and discount strategy

- Forecast demand, drive sell-through, and manage inventory efficiency

2. Marketplace & Channel Strategy:

- Build strong relationships with marketplace teams & aggregator partners

- Negotiate visibility, growth programs, deals & joint business plans

- Drive selection strategy, catalog expansion, listing hygiene & assortment planning

- Ensure structured presence across Grooming & Gifting categories

3. Performance Marketing & Conversion Growth:

- Lead performance efforts in collaboration with marketing (Search, Sponsored Ads, Display, Affiliates, Retargeting)

- Optimize CAC, ROAS, CTR, CVR, AOV, Repeat Rate

- Oversee landing page optimization & funnel improvements

4. Brand & Content Excellence:

- Lead content strategy, PDP storytelling, reviews & rating improvement

- Ensure consistency in imagery, brand tone, claims & positioning

- Develop A+ content, brand stores, videos & influencer-led commerce assets

5. Supply Chain, Operations & Customer Experience:

- Improve order fill rate, on-time dispatch, returns & cancellations

- Work with supply chain on demand planning & replenishment models

- Strengthen customer service, feedback loops & post-purchase experience

6. Data, Analytics & Growth Insights:

- Build dashboards & reporting frameworks across channels

- Track competition pricing, assortment & keyword landscape

- Drive experiment-led growth & cohort-based insights

7. Team Leadership & Collaboration:

- Build and mentor an e-commerce team

- Work closely with Marketing, Sales, Supply Chain, Finance team

- Institutionalize process discipline and performance culture

Key KPIs / Success Metrics:

- Revenue Growth & Channel Contribution

- Gross Margin & Net Contribution

- ROAS, CAC & Marketing Efficiency

- Conversion Rate, AOV & Repeat Purchase Rate

- Listing Quality Score, Share of Search & Visibility

- Fill Rate, Return Rate & Customer Experience Metrics

Qualifications & Experience:

- 8-12 years of experience in E-Commerce / Digital Commerce Leadership

- Proven success in scaling online business in FMCG / Beauty / Lifestyle

- Strong expertise in marketplaces, performance marketing & analytics

- Experience managing P&L, teams & cross-functional growth programs

- Data-driven, strategic, commercially sharp, and execution-focused

Preferred Competencies:

- Growth mindset & problem-solving orientation

- Strong negotiation & stakeholder management

- Ability to balance brand building with performance outcomes

- Comfort working in fast-paced, entrepreneurial environments