Nexion Pro - Director - Marketing

Key Responsibilities:

- Develop and execute comprehensive marketing strategies aligned with business growth objectives and organizational vision.

- Lead integrated marketing initiatives across digital, ATL, BTL, brand, content, social, and performance marketing channels.

- Drive market expansion, customer acquisition, engagement, and retention strategies through data-driven marketing approaches.

- Build scalable marketing frameworks focused on measurable business outcomes and ROI optimization.

- Strengthen and evolve brand positioning while adapting global messaging and campaigns for the Indian market.

- Lead consumer journey mapping and customer experience (CX) transformation initiatives across all touchpoints.

- Drive brand visibility, reputation management, and differentiated market positioning.

- Oversee product marketing strategies including launches, category development, packaging, pricing, and customer engagement programs.

- Spearhead digital transformation initiatives across marketing technology, automation, analytics, and customer engagement platforms.

- Lead full-funnel performance marketing strategies with focus on lead generation, conversion optimization, and customer lifecycle management.

- Drive media planning, media mix modeling, campaign performance analysis, and marketing effectiveness measurement.

- Utilize analytics and consumer insights to improve decision-making and optimize marketing investments.

- Lead corporate communication, public relations, external messaging, and executive communication strategies across India and international markets.

- Manage relationships with PR agencies, media partners, industry forums, and external stakeholders.

- Partner closely with Finance, Investor Relations, and Legal teams on financial communications, earnings announcements, and corporate disclosures.

- Ensure consistent brand and corporate messaging across all communication channels.

- Build, mentor, and lead a high-performing marketing, branding, and communications team.

- Collaborate with Sales, Product, HR, ESG, Strategy, and Leadership teams to create compelling business narratives and campaigns.

- Foster a culture of innovation, accountability, collaboration, and customer-centricity.

- Drive capability development in digital marketing, analytics, customer experience, and brand strategy.

- Own and manage the overall marketing budget, agency relationships, vendor partnerships, and campaign execution calendar.

- Ensure efficient allocation of resources and optimization of marketing spends.

- Track KPIs, campaign effectiveness, and business impact through structured reporting and governance mechanisms