Role Overview:

We are seeking an SEO Manager to focus on content strategy, keyword optimization, growing our organic presence, and LLM visibility across multiple markets. This role will work closely with the Director of SEO, Sr. Technical SEO Specialist, and cross-functional teams.

What you'll do:

- Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets.

- Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level.

- AEO-focused keyword clustering, prompt-based search analysis, and query intent mapping for AI Overview presence.

- Collaborate with content marketing managers & content writers to optimize blogs, landing pages, and storefronts.

- Guide content teams on best practices for meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring, and keyword placement.

- Develop briefs that integrate AEO-friendly FAQs, semantic coverage for GEO engines, conversational content formats, calendars, SEO recommendations and frameworks for blog posts, high-impact pages and campaigns.

- Partner with translators to ensure culturally relevant localization for international audiences.

- Monitor competitor content strategies in both traditional search and AI-driven surfaces (AEO/GEO), identify gaps, and recommend actionable tactics to outpace competition in organic search.

- Analyze organic traffic, rankings, AI Overviews presence, LLM citations and conversions using analytics tools like Adobe Analytics and Google Search Console.

- Create reports to share insights and recommendations with stakeholders.

- Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.

- Work with product marketing, engineering, product, and creative teams to align SEO strategies with broader business goals.

- Support the Sr. Technical SEO Specialist by complementing their work with strategic content initiatives.

What you'll need to succeed:

- 5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.

- Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.

- Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning (Edu marketing).

- Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.

- Experience working with large content teams and publishing SEO Optimized conversion focused content at scale.

- Experience building and improving content funnel for buyers at different stages of their journey.

- Strong understanding of content marketing principles and the ability to align SEO with customer needs.

- Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.

- Experience with WordPress or similar CMS platforms.

- Excellent written and verbal communication skills for collaboration and presenting strategies.

- Knowledge of international SEO best practices, including optimizing for multiple languages and regions.

- Experience creating weekly and monthly reports for business leadership.

- Experience creating annual roadmap that aligns with broader business goals.

- Experience managing link vendors/contractors, digital PR agencies running performance driven link campaigns.

Why you'll love us:

- Weve evolved; we provide three work environment scenarios: work-from-home, hybrid, or work-from-the-office.

- Work-life balance: Our work is thrilling and meaningful, but we know balance is key to living well.

- We celebrate one anothers differences: Were proud of our culture of diversity and inclusion.

- We foster a culture of belonging: Our company and customers benefit when employees bring their authentic selves to work.

- We have 20+ affinity groups where you can network and connect with Newfolders globally.

- We care about you: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/Certification Sponsorships, Flexi-leaves, and much more.

- Building a community one domain at a time: All our employees are eligible for a free domain and WordPress blog.

- Where can we take you?: Were fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.

- Unfold new possibilities with #teamnewfold. #NetworkSolutions.