Marketing Manager Overview: Clicktech Retail Private Limited: Clicktech Retail Private Limited ("Clicktech") is a wholly owned subsidiary of New Trends Commerce Private Limited ("New Trends Commerce"). New Trends Commerce is a Poddar Group entity with investment from Amazon. Clicktech is a prominent seller on the Amazon India marketplace and is currently operating in the category of wireless, wireless accessories, consumer electronics, personal computing, home improvement, BISS - Business Industrial & Scientific Supply, wireless Devices, Smart Home Solutions and Digital Devices. Our vision is to be India's most customer centric company. We aspire to expand our selection in the categories we operate to every item that our customers want. We want to offer such products at the most competitive price. We intend to make these products available in such a way that these products reach the customers in the shortest possible time. We have a culture and practice of customer centricity, hiring and developing the best, insisting on the highest standards, calculated risk taking and delivering results. Designation: Marketing Manager About the role: The Marketing Manager (MM) owns and orchestrates the performance marketing charter for Private Brands of Clicktech including formulating the marketing strategy, generating demand for our products, and creating awareness for Bonkaso to increase organic and inorganic traction. The role cuts across multiple business lines and requires the candidate to work closely with business teams to align marketing efforts with broader business initiatives. With Ad GMS delivering &gt;50% of total GMS, the dependency on Marketing manager of the business to deliver on growth ambitions is very high. Core Responsibilities: - Strategy & Planning: Develop and execute comprehensive marketing strategies and campaigns that align with business objectives. - Data Analysis & Optimization: Use customer research, web analytics (e.g., Excel, Tableau, SQL), and key performance metrics (KPIs) to monitor campaign performance, derive actionable insights, and optimize strategies for better ROI and conversion rates. - Cross-functional Collaboration: Work closely with a wide range of internal teams, including Sourcing, Category, instock management, and Analytics, to ensure a cohesive customer experience and align on shared goals. Campaign Management (AMS/PPC focus): - Manage and optimize paid advertising initiatives, by working with Digital agencies. - Perform keyword research, competitor analysis, and manage budgets to maximize performance and efficiency (e.g., ACoS). - Go-to-Market (GTM) Strategy (Product Marketing focus): Lead the launch of new products or features, developing compelling messaging and positioning statements that communicate the product's value proposition to the target audience. - Stakeholder Communication: Present ideas, campaign results, and strategic recommendations clearly to internal teams and senior leadership to gain buy-in and support for initiatives. Key Skills & Qualifications: - Experience: Typically, 4-6+ years of relevant experience in online marketing, product marketing, or advertising, with a proven track record of managing and delivering marketing programs. - Analytical Skills: Strong ability to manipulate and analyze data using tools like Excel, Tableau, or SQL to make data-driven decisions. - Problem-Solving & Innovation: Ability to solve ambiguous business challenges, think creatively, and drive A/B testing and experimentation to refine approaches. - Communication: Excellent written and verbal communication skills, including experience advising creative teams and training sales personnel. - Bias for Action & Ownership: High sense of ownership and the ability to work effectively in a fast-paced, deadline-driven environment, managing multiple priorities simultaneously.

Bangalore

New Trend Commerce - Marketing Manager 

Job Description for New Trend Commerce - Marketing Manager  in NEW TRENDS COMMERCE PRIVATE LIMITED in  Bangalore for (4-6) years of experience. Apply Now!