New Media Holding - Specialist - Social Media Marketing

About the job:

Job Description: Social Media Marketing The Social Media Marketing will be responsible for strategizing, executing, and managing the social media presence across multiple brands within New Media Holding. This role requires a mix of creativity, data-driven decision- making, and hands-on execution to drive engagement, build communities, and strengthen brand narratives.

Qualification: Bachelors/masters degree in marketing, Communications, Media, or related field

Experience: 3+ Years

Location: Mumbai, India (Onsite)

Department: Marketing

Reports To: VP Marketing

Skills Required:

- Strong understanding of social media ecosystems, algorithms, and best practices.

- Creative storyteller with ability to craft brand narratives across platforms.

- Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.).

- Ability to juggle multiple brands/projects simultaneously with attention to detail.

- Strong communication, collaboration, and stakeholder management skills.

- Analytical mindset to derive insights from data and optimize strategies.

Roles and Responsibilities:

Strategy & Planning:

- Develop and execute tailored social media strategies for multiple brands/projects under New Media Holding.

- Monitor industry trends, audience insights, and competitor activities to drive innovation.

Content Creation & Management:

- Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions).

- Adapt content per platform (LinkedIn, Instagram, X, YouTube, Facebook, emerging platforms).

Community & Engagement:

- Driving audience growth, engagement, and conversations across platforms.

- Manage brand reputation by handling escalations and ensuring quick turnaround on queries.

Campaign Management:

- Collaborate with cross-functional teams (PR, performance marketing, creative, partnerships) for 360 execution.

Analytics & Reporting:

- Share insights, dashboards, and recommendations with leadership for optimization.

- Experiment with new formats, tools, and platforms to improve performance.