Neuberg Diagnostics - Vice President/Senior Vice President - Marketing - Healthcare Services/Diagnostics Segment

Role Summary:

- Lead ATL, BTL, and TTL campaigns to build brand awareness and customer engagement.

- Implement medico-marketing initiatives to effectively communicate with healthcare professionals and stakeholders.

Digital Marketing & Campaigns:

- Drive lead generation and customer acquisition through innovative digital strategies.

Market Research & Insights:

- Ensure data-driven decision-making by conducting regular customer surveys and market analysis.

Brand Management:

- Monitor brand equity metrics and ensure consistent messaging across all platforms.

Team Leadership & Collaboration:

- Work closely with sales, operations, and clinical teams to ensure alignment on business objectives.

Budget Management:

- Regularly report on budget utilization and campaign performance to senior management.

Key Performance Indicators (KPIs):

Campaign Effectiveness:

- ROI from ATL, BTL, TTL, and digital campaigns.

Lead Generation & Conversion:

- Conversion rates from campaigns.

Digital Metrics:

- Improvement in website traffic and SEO rankings.

- Reduction in customer acquisition cost (CAC).

Revenue Contribution:

- Growth in customer retention and lifetime value (CLV).

Team Management:

- Timely execution of campaigns and projects.

Qualifications & Experience:

- 15+ years of experience in marketing, with at least 5 years in a leadership role in the healthcare/ diagnostics domain.

- Proven track record in leading successful ATL/BTL/TTL campaigns and digital marketing strategies.

- Strong analytical skills and ability to interpret marketing data and metrics.

- Excellent leadership, communication, and stakeholder management skills.