Position : Marketing Manager

Reporting : Managing Director

Role :

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen the NETZSCH brand, generate qualified business opportunities, and support revenue growth across target industries. The role requires a strong understanding of industrial products and applications, digital marketing, event management, market research, and lead generation. The Marketing Manager will work closely with Sales, Application Engineering, Product Management, and Global Marketing teams to enhance market presence and customer engagement.

Responsibilities :

Marketing Strategy & Planning :

- Develop and implement annual marketing plans aligned with business objectives and growth targets. Identify market opportunities, industry trends, and customer needs to drive business expansion.

Lead Generation & Demand Creation :

- Design and execute lead generation campaigns through digital platforms, industry portals, exhibitions, webinars, email marketing, and networking events.

- Ensure a continuous flow of qualified leads to the sales team.

Brand Management & Communication :

- Maintain and strengthen NETZSCH's brand image across all customer touchpoints.

- Develop marketing materials, brochures, case studies, newsletters, presentations, and technical content.

Digital Marketing :

- Manage company website content, SEO initiatives, social media channels, email marketing campaigns, and online advertising.

- Monitor digital performance metrics and optimize campaigns for better engagement and conversions.

Event & Exhibition Management :

- Plan and coordinate participation in trade fairs, exhibitions, technical seminars, customer events, and webinars.

- Ensure effective pre-event promotion and post-event lead follow-up.

Market Research & Competitive Intelligence :

- Conduct market analysis, competitor benchmarking, customer surveys, and industry research. Provide actionable insights to support strategic business decisions and product positioning.

CRM & Marketing Analytics :

- Track campaign performance, lead conversion metrics, website analytics, and marketing ROI.

- Maintain accurate records in CRM systems and generate periodic management reports.

Collaboration :

- Work closely with Sales, Application Engineering, Product Management, HR, and Global Marketing teams to align marketing activities with business priorities.

- Support product launches and strategic growth initiatives.

Education :

- Bachelor's Degree in Engineering, Business Administration, Marketing, Communications, or a related discipline.

- MBA in Marketing is preferred.

Experience:

- 5 - 8 years of experience in B2B industrial marketing, manufacturing, engineering products, process equipment, pumps, machinery, or related sectors.

- Experience in digital marketing, exhibitions, lead generation, and brand management is essential.

Technical Competencies :

- Strong understanding of industrial products, manufacturing processes, and customer applications.

- Knowledge of digital marketing tools, SEO, Google Analytics, and social media platforms.

- Experience with CRM systems and marketing automation tools.

- Proficiency in Microsoft Office, PowerPoint, Excel, and reporting tools.

- Ability to analyze market data and convert insights into business opportunities.

- Strong project management and campaign execution skills.

General Competencies :

- Excellent communication and presentation skills.

- Strong leadership and stakeholder management abilities.

- Creative thinking with a customer-centric approach.

- Strategic planning and analytical mindset.

- Ability to manage multiple projects and deadlines.

- Team player with strong collaboration skills.

Languages :

- English, Hindi (additional regional languages will be an advantage).