Netscribes - Marketing Manager

Key Responsibilities:

Strategic Leadership:

- Define and drive global marketing operations strategies, aligning with company vision and business goals.

- Lead integrated service definition, go-to-market planning, and new business opportunity creation.

- Take full ownership of P&L for the marketing function, ensuring profitability and sustained growth.

- Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives.

Marketing Operations & Technology:

- Implement and manage marketing tools, platforms and automation systems in coordination with revenue and sales ops teams.

- Champion best practices in data governance, campaign tracking, CRM and reporting.

- Drive marketing automation strategies using tools like Hubspot, Marketo, Pardot and CRMs such as Salesforce (preferably SFMC).

Analytics & Performance Management:

- Track, analyze and optimize the effectiveness of lead generation, lead nurturing and funnel development programs.

- Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment using platforms like ZoomInfo, Ringlead, etc.

- Provide regular reporting on campaign ROI, customer acquisition, retention and overall program effectiveness.

Team Management & Collaboration:

- Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions.

- Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership.

Key Requirements:

- 7+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India based clients.

- Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives.

- Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity.

- Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc.

- Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges.

- Experience working with SaaS-based or tech-led services/ solutions is highly preferred.

- Highly collaborative, culturally sensitive, and adept at working across functions and geographies.

- Excellent communication, stakeholder management, and storytelling skills.