Role Overview

We are seeking a result-oriented Vendor Marketing Manager to lead NetCom Learning's strategic growth initiatives across the Microsoft, Cisco, AWS, and Google Cloud partner ecosystems.

This role requires a minimum of 3-5 years of experience across vendor management, B2B demand generation, GTM strategy execution, and stakeholder leadership.

The Manager will own end-to-end vendor-aligned initiatives, drive demand generation strategy, lead cross-functional campaign execution, and mentor junior team members.

The ideal candidate should be data-driven, strategic, and able to translate vendor partnerships into measurable revenue impact.

Key Responsibilities

1. Demand Generation & GTM Strategy (Ownership-Based)

- Design and lead digital + offline campaigns (paid & organic) to drive pipeline growth.

- Strategize ICP-based targeting and campaign positioning.

- Optimize campaigns using performance analytics (CPL, ROAS, conversion %).

- Introduce innovative demand-generation channels (webinars, co-marketing, virtual/in-person events).

- Own GTM planning and internal execution roadmap for vendor-aligned initiatives.

2. Internal Vendor Strategy & Cross-Functional Decision-Making

- Lead internal alignment with Sales, Marketing, Product, Finance & Alliances teams.

- Drive strategy approvals and feasibility discussions for vendor-led initiatives.

- Coordinate internal preparation for vendor interactions, meetings, and performance reviews.

- Manage internal escalations and ensure smooth execution of vendor-backed campaigns.

- Act as the internal owner for vendor initiatives.

3. Team Leadership & Collaboration

- Mentor Vendor Marketing Executives and ensure high-quality execution.

- Provide strategic direction on campaign planning and vendor-aligned programs.

- Lead cross-functional collaboration to deliver campaign and revenue objectives.

4. Sales Enablement & Pipeline Support

- Align demand-generation programs with sales targets.

- Collaborate with Inside Sales & BDR teams to improve lead-to-opportunity conversion.

- Support the sales cycle with industry insights and solution-specific positioning.

5. Market Intelligence & Strategic Insights

- Track vendor ecosystem developments and competitor GTM strategies.

- Identify new partnership or market expansion opportunities.

- Contribute strategic intelligence to leadership-level decision-making.

6. Reporting, Analytics & Performance Review

- Own dashboard management and CRM insights for performance tracking.

- Present ROI-oriented performance reports and strategic recommendations to leadership.

- Leverage pipeline analytics and trend data to optimize future investments.

Required Skills & Experience

- 3-5+ years of experience in vendor partnerships, B2B marketing, demand generation, or GTM strategy.

- Proven ability to lead cross-functional teams and drive internal alignment.

- Strong analytical skills with experience using CRM, lead generation tools, and reporting dashboards.

- Knowledge of cloud technologies and vendor ecosystems (Microsoft, AWS, Cisco, GCP) preferred.

- Excellent communication, stakeholder management, and decision-making capabilities.

- Preferred Tools: CRM (Microsoft Dynamics, LinkedIn Sales Navigator, Zoominfo, Lusha, marketing automation tools, and Excel/Google Sheets.

Why Join Netcom Learning?

- Work with leading technology vendors and cutting-edge solutions.

- Learn strategic vendor management and business development from industry experts.

- Exposure to demand generation, GTM strategy, and market research.

- Collaborative and inclusive work culture.

- Opportunities for career growth and professional development.