Neolacta Lifesciences - Lead - Digital Marketing/Community & SEO

Description:

Designation : Digital Marketing, Community & SEO Lead

Notice Period - Immediately

Mode - Work from Office

Salary - Best in the Industry

About Company:

Neolacta Lifesciences is a pioneering biotechnology company improving infant health through both human milkderived products and other innovative therapies Shape the digital face of an infant health-focused brand that blends awareness, credibility, and community engagement in equal measure and across multiple platforms

Why us?:

Three reasons

- The first and only of its kind company in India and Asia and one of only three in the world

- A multi-faceted role

- High degree of autonomy in decision making and execution

Role Overview:

Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)

Target audience: Neonatologists, parents, Lactation Consultants,

Blend thinking with hands-on execution managing communities and optimizing web presence

Key Responsibilities:

Community & Content Growth:

- Build and manage active online communities across multiple platforms

- Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc

- Develop organic, content-led strategies posts, videos, carousels, regional content

- Engage directly with HCPs, influencers, and niche audiences to enhance credibility

Website Management & SEO:

- Oversee website content updates for accuracy and SEO alignment

- Collaborate with developers and designers for UX and content improvements

Analytics & Insights:

- Measure digital performance across social and web platforms

- Use analytics tools to refine content, community, and SEO strategies

Must-Have Skills:

- Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns

- Prior experience in either B2B or B2C

- Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)

- Familiarity with WordPress, Google Analytics, and SEO tools

- Strong ability to create engaging, multi-format content

- Analytical and creative approach to digital engagement

Donts This Role is NOT For:

- Marketers focused only on paid ads or short-term results

- Candidates limited to FB/Instagram

- Individuals who have managed agencies rather than individual tasks