Neolacta Lifesciences - Lead - Digital Marketing

Description:

Designation : Digital Marketing, Community & SEO Lead.

Notice Period Immediately.

Mode Work from Office.

Salary Best in the Industry.

About Company:

Neolacta Lifesciences is a pioneering biotechnology company improving infant health through
both human milkderived products and other innovative therapies.
Shape the digital face of an infant health-focused brand that blends awareness, credibility, and
community engagement in equal measure and across multiple platforms.

Why us?:

Three reasons.

- The first and only of its kind company in India and Asia and one of only three in
the world.

- A multi-faceted role.

- High degree of autonomy in decision making and execution.

Role Overview:

Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo).

Target audience: Neonatologists, parents, Lactation Consultants,
Blend thinking with hands-on execution managing communities and optimizing web presence.

Key Responsibilities:

Community & Content Growth:

- Build and manage active online communities across multiple platforms.

- Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories.

- Manage tie-ups for guest blogs, reels etc.

- Develop organic, content-led strategies posts, videos, carousels, regional content.

- Engage directly with HCPs, influencers, and niche audiences to enhance credibility.

Website Management & SEO:

- Oversee website content updates for accuracy and SEO alignment.

- Collaborate with developers and designers for UX and content improvements.

Analytics & Insights:

- Measure digital performance across social and web platforms.

- Use analytics tools to refine content, community, and SEO strategies.

Must-Have Skills:

- Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns.

- Prior experience in either B2B or B2C.

- Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc).

- Familiarity with WordPress, Google Analytics, and SEO tools.

- Strong ability to create engaging, multi-format content.

- Analytical and creative approach to digital engagement.

Donts This Role is NOT For:

- Marketers focused only on paid ads or short-term results.

- Candidates limited to FB/Instagram.

- Individuals who have managed agencies rather than individual tasks.