Description: Director of Growth ScreenXchange.

Location: Pune, Maharashtra.

Type: Full-Time.

Travel Requirement: Up to 35%.

About the Role:

This is a key executive, entrepreneurial position responsible for defining, aligning, and executing the complete Go-To-Market strategy for Background Verification Products.

You will own the revenue engine, driving growth through strategic brand positioning, effective lead generation, and scalable sales execution.

Key Responsibilities:

Strategy & Vision (The Entrepreneurial Core):

- Develop and own the overarching, integrated Sales and Marketing Strategy to achieve aggressive revenue and market share goals.

- Conduct continuous market research, competitive analysis, and customer segmentation to identify new growth opportunities.

- Define the ideal Customer Journey and Buyer Personas, ensuring all touchpoints (marketing and sales) are optimized for conversion.

- Set and manage a unified Sales and Marketing Budget and be accountable for the ROI of all growth-related spend.

Sales Leadership & Execution:

- Oversee the entire sales cycle, from lead qualification to deal closure and post-sale account management.

- Establish clear sales targets, pipeline metrics, and forecasting methodologies.

- Develop and implement scalable sales processes, training, and enablement materials (e.g., pitch decks, competitive intelligence).

- Personally engage in high-value or strategic sales opportunities and key client relationships.

Marketing Leadership & Brand:

- Drive all marketing initiatives, including Digital Marketing (SEO/SEM), Content Marketing, PR, Social Media, and Lead Generation campaigns.

- Develop and maintain a strong, consistent Brand Identity and Messaging across all channels.

- Oversee the selection and utilization of the MarTech/SalesTech Stack (e.g., CRM, Marketing Automation) to ensure data flow and reporting are seamless.

Team & Operational Leadership:

- Recruit, mentor, and lead high-performing, collaborative Sales and Marketing teams.

- Foster a culture of data-driven decision-making, using analytics to measure performance, identify friction, and inform strategy.

- Establish Service Level Agreements (SLAs) between the sales and marketing teams to define lead quality, hand-off processes, and follow-up timelines.

Required Skills & Qualifications:

The individual for this role needs a rare combination of strategic vision and hands-on execution skills.

12 to 15 years of relevant experience.

Technical & Hard Skills (The "Doer" Skills):

- Full-Funnel Expertise: Deep understanding of the entire customer acquisition process, from awareness and lead generation (Marketing) to pipeline management and closing (Sales).

- Data & Analytics: Proven ability to define key metrics (e.g., CPA, CLV, CAC, conversion rates), analyze data, and use it to drive strategic decisions.

- CRM & MarTech Proficiency: Mastery of Customer Relationship Management (CRM) and Marketing Automation platforms.

- Financial Acumen: Experience with revenue forecasting, budgeting, and understanding P&L.

- Market Research: Ability to conduct and interpret market, customer, and competitive analysis to inform strategic direction.

Leadership & Soft Skills (The "Leader" Skills):

- Strategic Thinking: Ability to see the big picture and translate company goals into actionable, measurable sales and marketing plans.

- Exceptional Communication: Outstanding written and verbal communication skills, including public speaking, C-level presentations, and team motivation.

- Conflict Resolution: Proven ability to manage disagreements and friction points between sales and marketing personnel, focusing everyone on the shared revenue goal.

- Delegation & Empowerment: Ability to build a strong team and trust them to execute, focusing the leader's time on high-level strategy and coaching.

Entrepreneurial & Global Acumen (Significant Plus):

- Product-Market Fit Experience: Proven experience as an entrepreneur/founder of a software product company, or a senior leader responsible for successfully bringing new products or significant features to market.

- Go-To-Market Architect: Demonstrated ability to build a comprehensive, repeatable, and scalable Go-To-Market (GTM) strategy from the ground up.

- Entrepreneurial Drive: Highly autonomous, resourceful, and thrives in an ambiguous, fast-paced environment with a strong bias toward action, rapid iteration, and calculated risk-taking.