Navin's - Brand Manager

Role Title: Brand Manager

Qualifications: Bachelors degree in Public Relations, Communications, Journalism,or a related field (OR) MBA - Marketing or MA.Comm;

Experience: 5+ years in Brand Management

Functional Competencies:

- Proven experience in a PR role,preferably in a similar industry.

- Strong written and verbal communication skills

Behavioral Competencies:

- Good communication Skills (Verbal & Written)

- Attention to Details

- Innovative

- Good Team Player

Job Description:

Brand Communication:

- Internal communication through internal newsletters, mailers and other tools.

- Creation of campaigns & collaterals for organization wide initiatives (not restricted to a particular product vertical)

- Ensuring brand guidelines awareness and adherence in the organisation

Public Relations:

Media Relation:

- Cultivate and maintain relationships with journalists, editors, and other media professionals.

- Pitch story ideas and press releases to relevant media outlets.

- Respond to media inquiries and coordinate interviews.

- Monitor media coverage and prepare reports on media impressions.

Content Creation:

- Develop and write press releases, articles, and other content for both traditional and digital media.

- Create compelling storytelling content that aligns with the company's messaging and values.

- Manage and update content on the company's website and social media platforms.

Event Management:

- Plan and execute press conferences, product launches, and other PR events.

- Coordinate media attendance and coverage for events.

- Ensure a positive and consistent brand representation at all events.

Crisis Communication:

- Develop crisis communication plans and act as a spokesperson during crisis situations.

- Work closely with senior management to address and mitigate potential reputational issues

Collaboration:

- Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.

- Provide PR support for marketing campaigns and initiatives.

Measurement and Reporting:

- Track and analyze the effectiveness of PR campaigns.

- Prepare regular reports on key PR metrics and share insights with the management team.

Responsibilities:

- Conduct market studies and identify opportunities by being a diligent marketing brand specialist

- Undertake brand reputation projects and figure out the brand positioning

- Design brand communication strategies along with the brand director and use the right media to communicate them

- Adhere to established budgets, estimates and performance indicators

- Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

- Devise further growth strategies, and implement them from a brand innovation managers point of view