About the Team:

The Lending Business team at Navi drives the overall strategy and performance of our loan offerings, including Cash Loans and Home Loans. The team is responsible for growth, customer acquisition, app journey conversions, communication strategy, pricing, fees, product compliance, and P&L ownership. The team ensures every lever is optimised to build accessible, scalable, and high-performing lending products.

Specifically, the Growth team within the Cash Loans Business is responsible for driving customer engagement and conversion, resulting in revenue growth.

Our mission is to make every customer outreach and communication relevant, useful, timely, and effortlessly clear, so that the customer feels Navi understands them.

About the Role:

You will drive growth for Navi's Cash Loans business - boosting engagement, conversion, and revenue through smart customer segmentation, end-to-end CRM journeys (WhatsApp, RCS, Push, SMS), and rigorous A/B experimentation. You will work closely with Product, Analytics, and Tech, and turn customer insights into improvements that make every outreach relevant and useful.

What We Expect From You:

- A customer-first mindset - you understand customer pain points and behaviour deeply enough to craft messaging and campaigns that feel relevant, clear, and persuasive to Navi's cash loans audience.

- Strategic thinking - you segment customers into meaningful cohorts and identify high-impact growth opportunities.

- Experimentation with analytical rigour - you design and run growth experiments across copy, channel, timing, and audience variables; analyse results, interpret what drove the outcome, and translate findings into actionable improvements that lift conversion and revenue.

- Manage End-to-End CRM User Flows - Build and scale automated customer communication journeys on high-impact CRM channels - including WhatsApp, RCS, Push Notifications, and SMS - to guide users seamlessly through their journey.

- Process and workflow improvement - you continuously improve marketing and revenue growth processes and workflows - making the team faster, more precise, and more scalable with every iteration.

- Cross-functional collaboration - you partner seamlessly with Product, Analytics, and Tech teams to identify and build revenue-driving features.

- Strong bias to action - you bring high agency to ambiguous problems and stay curious about why customers behave the way they do.

Must Haves:

- 0 - 2 years of experience in growth marketing or revenue growth roles in a fast-paced B2C environment.

- High Agency and Curiosity.

- Proven experience designing and interpreting growth experiments (A/B and multivariate) - tied to engagement or revenue metrics, with a track record of turning test results into scaled improvements. Basic SQL is preferred.

- Experience in writing or shaping customer-facing messaging with the ability to translate complex financial product information into simple, direct communication that resonates with a diverse, mass-market audience.

- Past experience in fintech, consumer lending, or growth-stage product companies is strongly preferred.