Naturals - Brand & Spatial Experience Lead

Role & responsibilities:

- Define and drive how the brand comes to life across stores.

- The role will be responsible for translating the brand's purpose and visual identity into compelling physical experiences for all our retail stores.

- The ideal candidate will bring a strong understanding of brand strategy, retail/F&B environments, spatial design and execution, along with the ability to work across business, operations, marketing, and external stakeholders.

- Develop spatial concepts that balance brand, customer experience, functionality, commercial objectives and operational requirements.

- Define principles and guidelines for how the brand should look, feel, sound across physical touchpoints.

- Partner with architects, interior designers, visual merchandisers and other agencies to translate concepts into reality.

- Provide creative direction across colours, materials, signage, menu display, graphics, furniture, lighting intent and visual merchandising.

- Identify opportunities to create differentiated customer experiences.

- Establish design and experience principles for new format stores and refreshes.

- Stay ahead of emerging trends in retail, F&B, hospitality, experiential design, consumer behaviour, technology and spatial storytelling.

- Explore new materials, formats, technologies and experience-led concepts.

Preferred candidate profile:

- Strong understanding of retail/F&B design, customer journeys and physical environments.

- Strong preference for candidates from retail, F&B, hospitality, consumer, lifestyle or other experience-led businesses.

- Strong understanding of materials, finishes, lighting, signage, fixtures, furniture, visual merchandising and spatial detailing.

- Strong business acumen and understanding of budgets, timelines and project feasibility.

- Should be able to travel frequently.

- Excellent presentation and communication skills with the ability to articulate creative ideas to senior leadership.