National Trade Marketing Manager - FMCG

Description:

Role: National Trade Marketing Manager

Location: Mumbai

About the Role:

This role will lead the national trade marketing agenda for a high-growth consumer products organization, driving in-store excellence, shopper engagement, and channel-specific strategies to accelerate revenue and market share.

Key Responsibilities:

Trade Marketing Strategy:

- Develop and execute national trade marketing strategies across GT, MT, and e-commerce channels

- Translate brand objectives into channel-wise activation plans

In-store Execution & Visibility:

- Drive best-in-class in-store visibility, merchandising, and POSM deployment

- Ensure effective rollout of campaigns across regions with strong execution discipline

Channel & Customer Planning:

- Design tailored programs for key channels (Modern Trade, General Trade, E-com)

- Collaborate with sales teams on joint business plans (JBPs) with key accounts

Promotions & Activations:

- Plan and optimize trade promotions, consumer offers, and retail activations

- Track ROI and effectiveness of campaigns to drive continuous improvement

Sales Enablement:

- Partner closely with sales leadership to drive volume growth and distribution expansion

- Support new product launches with strong go-to-market execution

Analytics & Insights:

- Leverage market data, shopper insights, and competitor analysis to refine strategies

- Monitor KPIs such as off-take, visibility scores, and promotion effectiveness

Stakeholder Management:

- Work cross-functionally with brand marketing, sales, supply chain, and finance

- Manage external agencies and vendors for execution

Candidate Profile:

- 6 TO 10 years of experience in trade marketing / sales / category management in FMCG or consumer goods

- Strong understanding of GT/MT/e-commerce channels

- Proven track record in driving in-store execution and trade initiatives

- Analytical mindset with ability to translate insights into action

- Strong stakeholder management and influencing skills

Preferred Background:

- MBA from a Tier 1 / Tier 2 institute

- Experience in high-growth or innovation-led brands is a plus

Key Success Metrics:

- Improvement in in-store visibility and execution scores

- ROI on trade promotions and activations

- Channel-wise sales growth and market share gains

- Effectiveness of new product launches