National Sales Manager - Pharma

Sales & Business Objectives:

- Achieve national sales targets and business objectives.

- Drive both top-line and bottom-line growth with a focus on profitability.

- Ensure uniform sales contribution across product categories and therapy segments.

- Plan and ensure YOY growth - territory-wise, area-wise, state-wise, and product-wise.

Performance Management & Strategy:.

- Regularly monitor Field Force performance; implement corrective and disciplinary actions as necessary.

- Conduct quarterly performance reviews and develop actionable plans for improvement.

- Monitor and ensure compliance with 'Business Hygiene Parameters': goods return, expiry management, and payment collections.

Inventory & Distribution Oversight:

- Monitor CFA-wise inventory; ensure optimal indenting based on sales forecasting.

- Implement liquidation strategies for non-moving/slow-moving products.

- Collaborate with distribution partners and maintain strong relationships with key stockiest.

Field Supervision & Compliance:

- Minimum of 15-20 days/month of joint fieldwork with ZSMs/RSMs/ASMs to evaluate ground-level operations.

- Review daily field reporting, tour plans, and expense tracking for timely and accurate compliance.

- Ensure 100% adherence to field KPIs - call averages, CFA/stockiest visits, and territory coverage.

Promotions & Marketing Alignment:

- Supervise execution of promotional strategies, schemes, SOPs, and tactical campaigns.

- Provide feedback to PMT and HODs regarding product performance and market receptiveness.

Team Building & Development:.

- Identify talent gaps and provide strategic direction and mentorship to underperforming territories.

- Drive continuous learning through team-building activities, training, and motivational programs.

Issue Resolution & Market Intelligence:

- Proactively identify and resolve state-wise issues through practical, ground-level solutions.

- Gather real-time market intelligence and customer feedback to drive product and promotional strategies.

Desired Profile:

- Experience: Minimum 15-20 years in pharma sales; at least 3-4 years as NSM/ZSM in Generic segment.

- Sales Management: Proven success in handling a - 50+ Crore division.

- Industry Knowledge: Strong command of Generic Pharma Market, Distribution Models, especially DTS.

Travel: Willingness to travel extensively across zones.