National Sales Manager - General Trade - FMCG

National Sales Manager - General Trade (FMCG)

Location: Mumbai

Role Overview

We are looking for a dynamic National Sales Manager - General Trade (NSM-GT) to drive aggressive and profitable growth across distribution, sales, and trade marketing for consumer products in India.

This role will lead a large sales organization, drive business strategy, and build strong market understanding in the FMCG (non-food) segment.

Key Responsibilities

- Drive national & zonal sales targets (distribution, profitability, merchandising, receivables, new product targets)

- Develop and scale General Trade channels & market expansion strategies

- Lead business performance analysis & reporting across regions and channels

- Manage pricing strategy & trade margins

- Define and execute OGSM & customer plans in collaboration with marketing

- Lead new product launches & sales promotions

- Build sales capability, training & leadership pipeline

- Monitor market trends & competitive landscape

Team & Reporting

- Reporting to: Sales Director

- Functional Reporting: CEO

- Team Size: 6-8 direct reports

Candidate Requirements (MUST)

- MBA preferred

- 12+ years sales experience with strong FMCG (non-food) exposure

- Minimum 7+ years in zonal/national leadership roles

- Experience in General Trade (GT); Modern Trade is a plus

- Managed - 150+ Cr business

- Proven consistent target achievement (last 3 years)

- Experience across multiple zones (North & South preferred)

- Strong exposure to SFA / DMS tools

- Must be Mumbai-based, age < 50

Key Skills

- Sales Leadership & Team Management

- Trade Marketing & Distribution Strategy

- Business Planning & P&L Understanding

- Market & Consumer Insight

- Strong Analytical & Communication Skills

- Digital & Omnichannel Awareness.

- Travel: ~2 weeks/month.