National Sales Manager - General Trade - FMCG

Description:

JOB PURPOSE:

(Briefly describe the general purpose of the position or its significance from the organisation's point of view and how it contributes to the overall mission/objective of the organization).

Sales Strategy & Planning:

- Develop and implement GT sales strategy aligned with overall business objectives.

- Define channel-wise and geography-wise sales targets and resource allocation.

- Conduct regular reviews and refine go-to-market (GTM) models.

Team Leadership & Development:

Lead, mentor, and manage a team of Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Sales Officers.

Market Expansion & Coverage:

- Identify opportunities for distribution expansion in under-served markets.

- Drive numeric and weighted distribution across urban, semi-urban, and rural areas.

Sales Execution & Visibility:

- Ensure visibility, availability, and activation at retail points.

- Collaborate with Trade Marketing for scheme execution and BTL activities.

Data & Business Intelligence:

- Analyze sales data and consumer trends to derive actionable insights.

- Use tools (DMS, BI dashboards, SFA) to drive transparency and performance.

Cross-functional Coordination:

Coordinate with supply chain, marketing, finance, and HR for seamless operations.