National Sales Manager - Food & Beverages

Role: National Sales Manager

Location: Mumbai, Hyderabad

Role Summary

Lead and scale pan-India retail coffee operations, driving sales growth, profitability, operational excellence, and a consistent premium customer experience across all outlets (company-owned & Franchise).

Key Responsibilities:

- Own end-to-end operations for all retail coffee stores across regions

- Drive revenue growth, same-store sales, and overall profitability

- Ensure strict adherence to SOPs: service standards, product quality, hygiene, and brand guidelines

- Track and improve key KPIs: sales, footfall, conversion rates, average transaction value (ATV), repeat business

- Lead and mentor regional managers, store managers, and frontline teams; build a high-performance culture

- Plan and execute local marketing initiatives, promotions, and store activations in collaboration with marketing teams

- Oversee new store openings, including readiness, staffing, training, and stabilization

- Monitor inventory, wastage, shrinkage, and coordinate with supply chain for seamless operations

- Manage budgets, P&L;, and cost controls (labor, utilities, rentals) to improve margins

- Ensure excellent customer experience, handle escalations, and drive customer satisfaction/NPS

Requirements:

- 8-15 years of experience in retail/F&B; operations (coffee/QSR/caf chains preferred)

- Proven experience managing multi-city, multi-store operations (50+ outlets is a plus)

- Strong Demonstrated success in driving sales growth, improving store performance, and operational efficiency

- Good understanding of retail analytics, P&L; management, and cost optimization

- Ability to thrive in a fast-paced, high-growth environment

- Willingness to travel extensively across India